After-reading tasks

I. Find words in the text that mean the following:

a) to intensify or increase in quality, value, power, etc.; improve;

b) to transcribe (data) into a digital form so that it can be directly processed by a computer;

c) inventive talent; cleverness;

d) to grow or cause to grow; develop;

e) the period of time during which a human being, animal, machine, etc., may be expected to live or function under normal conditions;

f) of, relating to, or belonging to property or proprietors; privately owned and controlled;

g) having refined or cultured tastes and habits;

h) to reduce or be reduced in volume or size; make or become more compact;

i) capable of being believed; trustworthy or reliable.

II. Complete each sentence with the correct ending:

1.Our team has identified a massive need in the marketplace for more effective communications tools	A.through this interactive and collaborative technology.
2.What ever you know or believe is of little value to others until	B.of this innovative learning and marketing tool.
3.where you now store this information could	C.a cash crop waiting to be digitized or shall we say, harvested.
4.There are no limits to the methods of delivering your message	D.it is shared in a convincing and credible way.
5.You’ll love the flexibility and the creativity	E.and watch the opportunities grow!
6.Just plant a Digital Seed into your marketing strategy	F.between the distinct generational audiences within many organizations.
7.The knowledge you’ve collected over the lifespan of your organization is	G.be condensed into a space no larger than your little fingernail.

III. Discuss the following questions with the partner:

a) What was the reason for Digital Seed emerging?

b) What was innovative in this new PR and marketing tool?

c) What Digital Seed can be used for?

d) Are there any limits to the methods of delivering your message through this interactive and collaborative technology? Why?

IV. Read Digital Seed benefits again. Then close the book and try to numerate as many of them as you can. Work with the partner.

V. Make a list of the top 5 benefits that are essential in this innovative learning and marketing tool. Explain to the partner your choice.

Speaking

1. Imagine that you are a PR practitioner and you are being interviewed by a famous marketing specialist on the topic of innovative PR tools. Create a discussion with your partner using information about Digital Seed.

2. Prepare a report about innovative PR tools using Digital Seed by way of example.

UNIT VI

PUBLIC RELATIONS ACROSS CULTURES