C. Identify the functions from the content

1) Taking decisions on product packaging, labeling and branding.

2) Before … one should consider how much the customer is willing to pay.

3) Shirt manufacturer buy cloth and thread to make his product.

4) Have you ever completed a restaurant questionnaire that asked you to rate the service you received?

5) It includes employee or customer accidents.

6) The TV and radio commercials you see and hear.

7) Business owners may request a bank loan.

8) Methods of transportation – truck, rail, ship.

Listening: An Interview with a Brand Consultant

(Market Leader, New Edition, Intermediate Business English CB by D. Cotton, Unit 1)

Module 2 Marketing Mix

Reading 1: Marketing Mix

A. Study the topical vocabulary.