2015-07-14
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1) the kind of people you are interested in selling to
2) other companies that sell similar products
3) finding out about the market
4) the end result of the manufacturing process, to be offered to the marketplace to satisfy a need or want.
5) the four basic controllable factors of marketing
D. Fill in the gaps with suitable prepositions:
satisfaction … customers’ needs
find … customer needs
approach … marketing
information … customer wants
responsible … creating the strategy
product life cycle depends …
find information … market research
distribute … the Internet
price is set … the Government
contribute …
make a distinction … market and marketing research
E. Plan the marketing process using the following phrases.
| First you have to… Then … Next … After that… | find out objectives competitors launch a product strategy price target market promotion product awareness needs and wants anticipate advertise forecast focus on opinions |
F. Answer the questions.
1) What is the idea of a marketing concept?
2) What are the main stages of the product life cycle?
3) What does the length of the product life cycle depend on?
4) What does the price depend on?
5) How can prices be determined?
6) Where can customers see the products?
7) What forms of marketing communication does promotion include?
8) What should companies be guided by in order to be efficient under market economy?
9) How does marketing research help a marketer?
Reading 2: Market segmentation
A. Study the topical vocabulary.
| market segment | сегмент рынка, часть рынка, целевая группа потребителей, рыночный сегмент |
| segmentation | сегментация рынка |
| to differentiate | дифференцировать, разграничивать |
| target group | целевая группа |
| ACORN | классификация жилых районов; сегментация рынка, в соответствии с которой все домохозяйства США и Великобритании классифицируются по географическому, социально-экономическому и демографическому признакам. |
| Psychographics | сегментирование демографических групп потребителей; психография |
| questionnaires | анкеты, опросные листы |
| to profile | профилировать, моделировать, представлять кого-либо |
| VALS | Values, Attitudes and Lifestyles System |
