C. Read the information in more detail and decide if the following statements are true or false?

1) Advertisingis used to stimulate demand for the product.

2) There are two generic objectives of advertisements: communicate informationabout a particular product and keep the organization in the public eye.

3) Internet is not used as an advertising medium.

4) Promotion is used to refer to marketing activities other than advertising.

5) Merchandising has nothing to do with a promotion of a product.

D. Insert the italysed words into the following sentences.

1) Advertising is used … availability of a "product" and to provide information regarding the product.

2) One of the main objectives of advertising is … for the product.

3) Some commercial advertising media include … … ….

4) Any place the sponsor pays … through a medium is advertising.

5) An advertising campaign consists of a series of … … … which are run in various media.

6) Promotion is often used to refer to marketing activities: offers … … ….

7) Merchandisingis a promotion of a product by developing strategies.

E. Do you know what these abbreviations stand for? Search a dictionary or the Internet if necessary: AD, AIDA, U.S.P., RPI, IAA, NOAB

Reading 2: Advertising media and methods

A. Match the following words with their definitions.