D. Discuss in groups

1) Where do you see a lot of advertising?

2) What advertising campaigns are famous in our country?

3) What commercials do you like?

4) What cannot be advertised on TV in our country?

5) Advertising can influence people's behavior, sometimes - as in a case of the anti-smoking campaign – with very positive results. In what other fields could advertising play a beneficial role?

6) What advertisements and promotional activities does your company use?

Discussion: Advertising via the internet is a new medium

Discuss with your partner the following questions and make up short dialogues using them.

1) What advertisements have caught your eye recently? Explain why you consider them to be successful.

2) Describe any good advertising gimmicks you have seen. What sort of impact did they have?

3) How do you see the promotion of merchandise by in-store demonstrators? What makes a good demonstration?

Over to you

A. Write a summary about the advertising on one of the following topics and present it to your group mates.

v Advertising styles

v Advertising media and methods

v Advertising campaigns

B. Prepare a short presentation of ads covering the following points:

v Target customers

v The Unique Selling Proposition (USP) of the product, its futures benefit

v How the ad works in terms of four stages of AIDA

UNIT 3

FINANCE

Module 1 Investments

Starting up

A. If you possess a large amount of money, what are advantages and disadvantages of the following?

o putting it under the mattress

o buying a lottery ticket

o taking it all to Las Vegas or Monte Carlo

o putting it in a bank

o buying gold

o buying a Van Gogh painting

o investing in property or real estate

o buying bonds

o buying shares