2015-08-13
426
Abraham Maslow’s Hierarchy of Needs
When motivation theory is being considered the first theory that is being recalled is Maslow’s hierarchy of needs which he has introduced in his 1943 article named as “A Theory of Human Motivation”. According to this theory, individual strives to seek a higher need when lower needs are fulfilled. Once a lower-level need is satisfied, it no longer serves as a source of motivation. Needs are motivators only when they are unsatisfied.
§ In the first level, physiological needs exist which include the most basic needs for humans to survive, such as air, water and food.
§ In the second level, safety needs exist which include personal security, health; well-being and safety against accidents remain.
§ In the third level, belonging needs exit. This is where people need to feel a sense of belonging and acceptance. It is about relationships, families and friendship. Organizations fulfill this need for people.
§ In the fourth level, self-esteem needs remain. This is where people looks to be respected and to have self-respect. Achievement needs, respect of others are in this level.
§ In the top-level, self-actualization needs exist. This level of need pertains to realizing the person’s full potential.
