XIII. Read Text A

Text A. Market Research

In achieving good results in trade, it is necessary to be familiar both with the general economic situation in the territory to be traded (territory research) and with the factors affecting commodities (commodity research).

The information obtained must be up-to-date and must be constantly under review, because both the goods and the conditions on the market often, and sometimes suddenly change.

The material serving «desk research» includes particularly statistical data, official or private economic reports, trade publications, information provided by special agencies, etc.

«Field research» is primarily based on findings of a market analysis made in shops among consumers.

To have a clear idea of the situation on the market a lot of various methods are used, e.g. interviews, questionnaires, etc.

XIV. Find the passages in the text where the following ideas are expressed:

1. The information about market situation must be up-to-date because of the goods and conditions on the market which are changeable.

2. The findings of market analysis made in shops provide the data for field research.

3. Such methods as interviews, questionnaires are used to clarify the situation on the market.

4. The good results in trade require knowledge of the economic situation in the territory, where there are shops, and of factors affecting commodities.