ColourScan XR ScanPress DF

from Sunrise

The ColourScan XR from Sunrise is a flatbed scanner with 1,200 dots per inch (dpi) of resolution and 9"x15" of scanning area.

Just think of the possibilities.

You can enter data and graphic images directly into your applications (word processors or databases). You can get crisp, clean scans for colour compositions, video and animation work.

The ColourScan XR comes complete with its own image-capture software, which allows for colour and grey retouching. And it's easy to use. What more could you want for only £79? It couldn't be cheaper.

A handheld scanner for scanning text, bar codes and handwritten numbers

In the field of flatbeds, the ColourScan XR is the clear winner.

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In small groups, compare your answers and decide about the following.

Which text uses more persuasive language? Which text is more factual or objective?

Language work: superlatives

Apart from catchy slogans and other persuasive techniques, advertisements often use the superlative form of adjectives and adverbs. Read the following examples from advertisements for input devices. What can you say from these examples about how superlatives are formed? Look at the HELP box to check your answers.

1 We have chosen the most advanced technology...

2 The fastest personal scanner...

3 The most revolutionary computer peripheral...

4 The best scans with the least effort...

Complete these sentences with the superlative form of the adjectives in brackets.

1 Always buy the (fast)__________________

scanner with the (high)...............................

resolution you can afford.

2 They have created the (revolutionary) camera to date.

3 FotoFinish is the (easy)_________________

photo editing software for your digital camera.

4 This scanner gives you the (good)

_______________________ scans with the

(little)................................ effort.

5 Our university has bought the (modern) computer eguipment.

• We form the superlative of one- syllable and most two-syllable adjectives by adding -est.

- the cheapest the cleverest

Some two-syllable adjectives (including those ending in -ing, -ed, -ful and -less) form the superlative with the most/least.

the most advanced

• Adjectives with three or more syllables also take the most/least.

fantastic —► the most fantastic powerful —*■ the least powerful

• But two syllable adjectives ending in -y (for example, noisy) take -est and they changes to i.

noisy —► the noisiest

good- bad- little -

• Note the irregular forms:

the best the worst the least

Superlatives

cheap ■ clever -

advanced ■

(with amounts, not size)

In pairs, discuss who or what you think is:

the most difficult computer game you've ever played.

the most exciting film you've ever seen.

the funniest programme on TV.

the most dangerous computer virus.

the best blogger or webmaster on the Web.

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the most popular web browser.

Language work: suffixes

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A Look at the HELP box and then use suitable suffixes to make adjectives or nouns from these words. In some cases, you can make more than one word. Use a dictionary to help you.

colour

profession

photograph

wire

blur

innovate underexpose

В Complete these sentences with the word in brackets and one of these noun suffixes: -tion, -er, -ing, -logy, -ness. Use a dictionary to help you.

1 Kodak is a (manufacture)____________________________

eguipment.

2 To avoid red eyes, use the camera's red eye (reduce) feature.

Suffixes change the class of the root word. For example, by adding the suffix -al, the noun digit is changed into the adjective digital. Suffixes can help you tell if a word is a noun, an adjective or a verb.

Common adjectival suffixes are: -y, -able, -ible, -ive, -al, -ed, -ful, -ic, -less, -ing

Common noun suffixes are:-er, -or, -ion, -tion, -ation, -ment, -ness, -ity, -ant, - logy, -ing, -y, -ure, -sion

When using suffixes, always check in your dictionary to see if you need to change any other letters.

of photographic and imaging

scan —► scanner (double n)

. a photograph means cutting out the parts of an

image you don't need.

The (sharp)________________________ of a photograph is a combination of resolution

and acutance - the ability to represent clear edges.

Digital (techno)_____________________________ is evolving so rapidly that some cameras

3 (Crop)

have a resolution of 12 megapixels - that's 12 million pixels.

Press release: a digital camera

Complete the press release with words from the box.

colour

megapixels

shot

video

optical

brighter

reduction

Kodak has introduced the EasyShare M753 digital camera, with 7.0

(1)__________ resolution,

a huge 2.5-inch LCD screen, and a professional 3x

(2)__________ zoom

lens. It is the first camera to incorporate proprietary Kodak Perfect Touch Technology. ■ At the touch of a button, this innovative feature creates better, (3)

pictures by bringing out detail in shadows without affecting lighter areas. It's ideal for underexposed pictures caused by shooting beyond the flash range or in adverse lighting conditions.

The M753 uses the exclusive Kodak Colour Science chip for phenomenal image

quality with rich (4)........................ and accurate skin tones. Seventeen programmed

scene modes (e.g. party, fireworks, children) and five colour modes (high, low, natural, sepia, and black and white) help capture the best (5) with the

least effort.

Other features include cropping, auto picture rotation, digital red-eye

(6), and blurry picture alert. For capturing more than just still pictures,

the camera also features high-quality (VGA) (7) capture and playback.