Chapter 7: Lead Gen application
LEAD GEN OVERVIEW
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| | | Lead Gen Campaign
The over-arching idea or “pitch” behind a new promotion. This helps categorize/organize the various campaigns for Lead Gen pushes.
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| | | Lead Gen Offer
A basic details screen that includes selecting the copywriter as well as other details related to this new campaign.
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| | | Lead Gen Content
This is the actual “meat” of the Lead Gen promotion. It includes: Sign Up Pages, Free Reports, Confirmation Pages and Confirmation Emails. *see box to the right*
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| | | Lead Gen Efforts
Individual marketing arrangements that promote the Lead Gen to internal, external and agora affiliates/partners. This requires a unique X code.
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