Exercise 7

Put each of the following words and phrases in its correct place in the passage below.

advertising announces audiences aware
clothes comfortable customs describes
familiar foods improved living
magazines market mass communication messages
obtained products radio seeks
selling suggests tastes things

Advertising

Advertising is a form of ….. Advertising …….. to make people ……. of things they need and to make them want these ….. It tells what …… or services are on the ……, and how they can be ……..

It …… new products, and ……. new uses and ……. features of …….. ones. Advertising ……. that we might enjoy more nourishing ……, more attractive ……., and more …….. homes. In doing all these things,....... helps us to improve our way of ……. It also shapes our ……., habits and …….

Advertising..…. are carried to large ……. by newspapers, ……, television, …… and other means of ……….

Exercise 8

Re-arrange the lines of this advertisement, so that they are in a suitable order.

aIt acts fast too. bBut when you have one, then you need the best solution around. cSplitting headache? dWhen the going gets rough, full-strength Nopain 500 helps you find your feet. e Full strength Nopain, for instance. fSo it’ll deal with your headache in no time. g In today’s busy world, a headache is the last thing you need. hEach tablet contains 500mg of paracetamol, a painkiller doctors recommend. iNopain 500 will ease your pain. jAnd it won’t harm your stomach.

Which words need capitals? Suggest a picture to go with the advertisement.

? Writing

In good times people want to advertise, in bad times they have to. What’s your opinion on this saying?

Write your own advertisement for a new imaginary product.


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