2015-09-06
1121
tabloids launched aimed
boosted profitability coverage
running stories opposition end of the market
feature polarising niche
readership dailies circulation
tapped cover price rival
The Press in Britain
Of the major newspapers.........(1) in Britain recently the most
successful have been The Independent at the top......... (2) and
Sunday Sport at the bottom. Of the three.......... (3) at the middle
market, two have folded while the third, Today, is already into its third proprietor.
Sunday Sport has a(n)......... (4) interested in sex-related advertising. The Independent has......... (5) an intelligent young market, taking readers from The Times and The Guardian. It is not as strong as other papers on......... (6), that is, those stories that continue for days, if not weeks, but few would fault its design and use of
quality pictures. Its.........(7) of some particular issues, such as the
Spy catcher story, was much applauded and.........(8) sales.
It is in the middle market that there are limited prospects for
growth. Twenty five years ago the middle market......... (9) sold
7.5 million copies nationwide, but now the figure is half that. The
newspaper market is......... (10) between the serious broadsheets
and the frivolous.........(11). The problem for the middle papers is
to create their own......... (12). The editor of the Daily Mail, who
regards The Times and The Telegraph as his......... (13), says his
strategy is to encourage longer news stories, engage quality journalists for the.........(14) pages and introduce a Saturday leisure section in his tabloid paper to......... (15) those of the broadsheet papers. At the Daily Express......... (16) has dropped from 4 million
in the 1960's to 1 100 000. The editor says, «We have to move a little up market. We have to report in more depth».
Competition is important in determining.........(17). The Express
and Daily Mail are now making money. But things would change if they had to reduce the.........(18) as a result of competition.
