Extract

1 readily a favourable

2 faithful b particular

3 immediate с inherently

4 certain d willingly

5 intrinsically e unaltered

6 generous f accurate

7 unmediated g personal

Explain the meaning of the following words and phrases.

admit the possibility; in the pockets of the Tories;

the loony Left: the camera cannot lie.

disaffections and affiliations;

Making Headlines

Headline news. Look through the following newspaper head­lines where inadvertent puns have created second meanings. Can you explain what the news stories are probably about and what the other interpretations might be?

MILK DRINKERS ARE TURNING TO POWDER

THUGS EAT THEN ROB PROPRIETOR

MAN HELD OVER GIANT L.A.BRUSH FIRE

GRANDMOTHER OF EIGHT MAKES HOLE IN ONE

POLICE DISCOVER CRACK IN AUSTRALIA

IRAQI HEAD SEEKS ARMS

TRAFFIC DEAD RISE SLOWLY

STOLEN PAINTING FOUND BY TREE

DRUNK GETS NINE MONTHS IN VIOLIN CASE

CARIBBEAN ISLANDS DRIFT TO LEFT

THEME ONE

Getting the Message Across

Publicising the Circus

A. Say whether the following statements are true or false accord­ing to the information given on the tape.

1. The amount of publicity varies according to the size of the town.

2. You're likely to see fewer posters if the site for the circus is in a field on the edge of a town.

3. Posters are given out free.

4. Every school visited gets half-price tickets for each student.

5. TV adverts are used in special circumstances.

6. The circus is not keen on parades because of the danger of animals escaping.

7. Parades take place whenever the police agree.

8. Cost effectiveness is an important consideration in advertis­ing the circus.

B. In your society, can you think of any images that are especial­ly powerful?

What areas of activity do these images come from? Now quickly scan the text.

Which images make the most powerful impact on you? Can you say why?

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