Promotional Letters

Promotional letters - sometimes referred to as ‘circular letters’ or ‘circulars’ - are multiple copies of the same letter sent to regular and/or prospective customers. These letters are the same as normal business letters except the inside address that is often omitted, and the signature which is usually typed or printed. In electronic mail circulars there is no signature, and the inside address appears in the form of an email address of a sender.

Promotional letters tell about important developments in business, such as reorganization of a company, opening a new branch, the change of address or personal changes in the management of the company. They also provide information about special offers of goods, changes in prices or launching a new product on the market. Their aim is to inform the customers about any action taken by the company to improve its activity.

Promotional letters as any other correspondence going out of office should be carefully written to create a good impression on the reader. It is worth remembering that such a letter must help consolidate good relations with the customer and in this way lead to further business.

Change of address

To all customers and correspondents

Change of address

We would like to inform you that we are moving our offices to new premises at

45 Petrovskaya st.,

117534,

Moscow, Russia

Our telephone number will remain the same +7 495 555 5555. The change will take effect on Monday morning, September 10, 2010

Change of telephone number

Change of telephone number

Would you please note that as from Monday, January 11, 2011, our phone number will be:

+7 495 333 3333

We would be grateful id you could inform of this change all concerned with telephoning to us.

Change at the post of Sales Manager

Dear Sir or Madam,

We would like to inform you that Mr. Mikhail Morozov will be leaving our company on November, 12 and that Mrs. Oxana Grace will be in charge of the Sales Department.

Mrs. Grace has had many years of experience in business and we are sure he will give you every satisfaction.

Yours faithfully,

Dmitry Zaitsev

Managing Director