Great battery life. Without a great big battery

It’s impressive that iPhone gives you long battery life so you can easily make it through your day. You get up to 8 hours of talk time, up to 8 hours of browsing over cellular networks, and up to 10 hours of video playback. But it’s extraordinary that we fit such a powerful battery into such a thin and light design – all thanks to Apple scientists who created unique battery chemistry instead of settling for a large, off-the-shelf option.

The world’s most popular camera.

The iSight camera on iPhone is the world’s most popular camera. It’s an amazing camera that’s always in your pocket. And while other smartphones simply tout large amounts of megapixels, taking great pictures is about so much more. The 8MP camera on iPhone captures great photo data, and the hardware and software work together to make behind-the-scenes image and color adjustments. So it’s easy for anyone to take impressive photos in various lighting conditions.

ICloud puts your content on all your devices.

iCloud takes the experience of using iPhone that much further. It stores your content – your music, photos, apps, mail, contacts, calendars, documents, and more – and wirelessly pushes it to all your devices. And with Photo Stream, pictures taken on one iOS device automatically appear on all your devices, including your Mac or PC. iCloud is seamlessly integrated into your apps, and it all just works. So you’re up to date everywhere you go. All you have to do is nothing.