Text 5. Executives’ support in planning implementation

Executive support in strategic planning implementation is critical to its success. Executives must lead, support, follow-up, and live the results of the strategic planning implementation process. These are additional ways executive leaders can support the strategic planning implementation process..

- Pay attention to the planning occurring. Ask how things are going. Focus on progress and barriers for change management. One of the worst possible Strategic Planning Implementation scenarios is to have the leaders ignore the strategic planning implementation.

- Sponsor portions of the planning or the strategic planning process, as an involved participant, to increase active involvement and interaction with other organization members.

- If personal or managerial actions or behaviors require change for the vision statement, mission statement, values, and goals to take hold in the organization, “model” the new behaviors and actions. (Senior managers must walk the talk.)

- Establish a structure which will support the move to a more strategically thinking and acting organization. This may take the form of a Steering Committee, Leadership Group, Core Planning Team or Guiding Coalition.

- Change the measurement systems, reward, and recognition systems to measure and reward the accomplishment of the new expectations established through the strategic planning process.

- Develop a performance development planning process within your performance management system to communicate, reinforce, and provide a structure that supports the articulation and accomplishment of the strategic planning goals.

- While every person in your organization cannot make their voice heard on every issue within the strategic planning, you must solicit and act upon feedback from other members of the organization. Integral in the strategic planning process must be the commitment of each executive to discuss the process and the plans with staff members. Too often, executives hold information closely and consolidate their own dysfunctional power within the organization at the expense of other company employees’ feelings. (And then they ask: how can I get my staff to “buy-in” to these new expectations?)

- Recognize the human element inherent in any change – the change from reactionary to strategic thinking is a huge leap. People have different needs and different ways of reacting to change. They need time to deal with and adjust to change.

- If training is part of the strategic plan, senior leaders must participate in the training that other organization members attend, but, even more importantly, they must exhibit their “learning” from the sessions, readings, interactions, tapes, books or research.

- Lastly, and of immense significance, be honest and worthy of trust.

Throughout the strategic planning process, treat people with the same respect you expect from them. And you will enjoy the 29 percent greater return than non-strategic planning companies, predicted earlier. With your vision statement, mission statement, values, strategies, goals, and action plans developed and shared, you’ll all win, both personally and professionally.

Answer the questions to Unit  4

1. Name some basic terms used in the process of planning and explain their meaning.

2. Explain why does the planning in company management play a vital role?

3. What should planners take into consideration before starting the planning process?

4. What types of planning do you know an what are their effects?

5. What are the main points of different types of analyses?

6. Name some typical phases in planning process.

7. What are guidelines to successful planning?

8. How can executives support planning implementation process?

 

 

Vocabulary to Unit 4

1. accomplishment   C ,n. достижение, успех

Syn.: achievement, progress

2. overall results  общие, суммарные результаты

3. milestone  C, n веха, верстовой столб

4. assign tasks   давать задания, поручения, 

5. scope  C, n масштаб, размах, область действия

Syn.: range, scale, size

6. depict v  изображать

Syn.: describe, to picture

7. pull out  v выйти из к-либо предприятия, отказаться от участия

8. expansion  C, n  расширение, рост, развитие

9. acquire v приобретать, покупать

Syn.: get, obtain.

10. medium-term adj. среднесрочный

11. impact  v сильно воздействовать, влиять

12. passion C,   n здесь: энтузиазм, страстность

13. think reasonably мыслить здраво

14. in the light of …  в свете (чего-либо)

15. market positioning позицирование товара, компании на рынке

16. with regard to  относительно, в отношении, касательно

Syn.: with respect to, in respect of, concerning

17. snap-shot   C, n  моментальный снимок

18. strength  C, n сила, достоинство, сильная сторона

19. weakness C, n   слабое место, недостаток

20. opportunities Pl, n  возможности, перспективы

21. reveal  v  обнаруживать, показывать

22. beyond  prep  по ту сторону, за пределами

23. sequence C, n  последовательность, очередность

24. reference v делать ссылку на что-либо, упоминать

25. overall singular purpose  единая всеобъемлющая цель

26. have in mind помнить, держать в уме

27. take stock    1)критически оценивать; делать переучет товара

28. to some extent   до некоторой степени, в некотором роде

29. conduct a scan   провести исследование, внимательно изучить

30. driving forces движущие силы

31.alignment  C, n выверка, выравнивание, регулировка

Syn.: adjustment

32. build up weaknesses  здесь: устранить, заблокировать слабые

                                             слабые места, недостатки

33.ward off threats  отражать /отвращать опасности/угрозы

34.affordability   доступность, возможность позволить себе

35. frustration C, n чувство неудовлетворенности, срыв (планов)

Syn.: disappointment

36. pursue a goal   преследовать цель

37. pursuit   C, n стремление, поиски

38. to stretch capabilities увеличивать/усиливать способности,

                                              потенциальные возможности.

39. guideline  C, n  общий курс, направление, генеральная линия

40. deviate from… v  отклоняться от чего-либо

41. recurring process    периодический, повторяющийся процесс

42. reflection   здесь: размышление, обдумывание

43. acknowledgement  n  подтверждение, признание

44. Steering Committee    организационный, подготовительный комитет

45. guiding coalition   руководящая группа, коалиция

46. expectations  pl, n    надежды, ожидаемые результаты

47. reinforce  v укреплять, усиливать

Syn.: strengthen, intensify

48. solicit   v требовать, запрашивать

Syn.: demand

49. act (up)on  v   действовать в соответствии с чем-либо