2020-06-29
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1. All the activities needed to move goods and services from the producer to the consumer are called….
A – marketing
B – market research
C – market survey
D – promotion
2. Gathering and analyzing data about the types of goods and services that
people want is called ….
A – marketing
B – market survey
C – market research
D – promotion
3. Survey in which researchers gather information about possible users of a
Product is ….
A – marketing
B – market survey
C – market research
D – promotion
4. Direct marketing is done mainly through …
A – television advertising
B – catalogs
C – print advertising
D – telemarketing
5. Which of the following is not a form of promotion?
A – coupons
B – advertising
C – celebrity product endorsement
D – price
6. An example of a product that the producer sells directly to the retailer is…..
A - automobiles
B – greeting cards
C – fruit and vegetables
D – canned food
7. Utility that is created by production, the conversion of raw materials to
finished goods is….
A – form utility
B – place utility
C – time utility
D – ownership utility
8. Utility which is created by having a good or service available where a
consumer wants to buy it is called ….
A – form utility
B – place utility
C – time utility
D – ownership utility
9. The Marketing Mix (4 P's) include:
A. Place, Price, Publicizing, Positioning
B. Price, Place, Promotion, Product
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C. Product, Publicizing, Place, Price
D. Promotion, Product, Planning, Publicizing
10. Deciding how, where, and to whom products need to be sold to reach the
consumer is called ……
A. Exchange
B. Distribution
C. Promotion
D. Service
11. A product that can be stored. Generally considered to be tangible.
A. Good
B. Possession
C. Time
D. Utility
12. A product that cannot be stored. It is generally considered to be in-tangible.
A. Exchange
B. Distribution
C. Promotion
D. Service
13. Activities that work together to get goods and services from producers to
Consumers are called ….
A. Functions of Marketing
B. Producers
C. Financing
D. Sales
ANNEX 1
SUPPLEMENTARY READING
WANTS, NEEDS AND CHOICES
What, exactly, is economics? Economics is the study of how individuals, families, businesses, and societies use limited resources to fulfill their unlimited wants. Economics is divided into two parts. Microeconomics deals with behavior and decision making by small units such as individuals and firms. Macroeconomics deals with the economy as a whole and decision making by large units such as governments.
People often confuse wants with needs. When they use the word need, they really mean that they want something they do not have. Obviously, everyone needs certain things, such as food, clothing, and shelter, to survive. To economists, however, anything other than what people need for basic survival is a want. People want such items as new cars and electronics, but they often convince themselves they need these things. In a world of limited resources, individuals satisfy their unlimited wants by making choices.
Like individuals, businesses must also make choices. Businesspeople make decisions daily about what to produce now, what to produce later, and what to stop producing. Societies, too, face choices about how to utilize their resources. How these choices are made is the focus of economics.
