2015-01-30
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| to intend | предназначать, намереваться |
| to persuade | убедить (of, that), уговорить (to+inf) |
| to persuade from, out of | отговорить от чего-либо |
| credible | заслуживающий доверия |
| to be built upon | строиться на основании |
| mass media | средства массовой информации |
| schedule | расписание, график |
| interruptive | прерывный |
| thumbing | высасывание из пальца |
| thumb | большой палец |
| final customer | конечный потребитель, покупатель |
| the links of the chain | звенья цепочки |
| lifeblood | источник силы, жизненный |
| to flow to | доставлять кому-либо |
| to shout | кричать |
| a passer-by | прохожий |
| a pole | столб, щит |
| barber | парикмахер |
| an apothecary | уст. амер. аптекарь |
| wheelwright’s wheel | шина от колеса, колесный мастер |
| to survive | выживать |
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Advertising is a type of impersonal paid information of some special people intended to inform, educate, persuade, and remind potential buyers about goods.
Advertising is a sophisticated form of communication that must work with other marketing tools and business elements to be successful in the sphere of social life of people. Advertising must have interruptive form. It means that it must make customers stop thumbing information from the newspapers or flunking about information all day long. It is enough to read or hear the advert. Advertising must be credible, unique and easy to memorize. In this case we may say what we have to do in our future job.
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And finally we may say that actual advertising is built on a solid positioning strategy. There must be enough money to provide a media schedule for advertising frequency. The most important element in making advertising is the bright appeal that will be so famous that you will not be able to forget it.
