Active Vocabulary

wholesaling - оптовая торговля

to provide channels обеспечивать системой (сбыта)

indirect channels непрямая, опосредованная система (сбыта)

complicated channels сложная система (сбыта)

retailer розничный торговец

chain movement движение к объединению

wholesale unit (зд.) контора по оптовой

торговле total sales совокупная продажа

middleman посредник, комиссионер

merchant wholesaler оптов к скупщик

wholesaling middleman оптовый посредник (скупщик)

to take title to the goods приобретать товар как собственность

agent middleman посредник между производителем и покупателем

to negotiate purchases вести переговоры по поводу

or sales купли или продажи

to earn salary зарабатывать жалование

to receive commissions получать комиссионные (процент от продажи)

grocery бакалейная торговля

to handle 1) управлять,

2) торговать (амер.)

assortment ассортимент

Comprehension Questions

1. What is the aim of the wholesaling?

2. How can you describe a direct channel of distribution?

3. What is an indirect channel of distribution?

4. What channel of distribution is preferable?

5. Is there any difference between a merchant wholesaler and an agent middleman? What is this difference?

6. How does a wholesaler simplify the process of distribution?

7. What would a retailer have to do without wholesalers?

Vocabulary Practice

Exercise 1. Choose the necessary word and put it in the sentence.

1. They use both direct and indirect... |

of distribution |1 wholesalers

2. Agent middlemen do not... to the |

goods they deal in |2 lake title

3. Usually wholesaling... stands |

between the producer and the retailer. |3 retailer

4. A supermarket may... thousands of |

commissions items |4 stock

5. Usually a wholesaler handles a large... |

of items of numerous manufacturers |5 channels

6. Agent middlemen don't earn salaries, |

they… |6 assortment

7. A wholesaler doesn't deal with the |

customers,... does. |7 to receive

8.... simplify the problems of |

manufacturers |8 middleman