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| price monetary cost pricing convey quality determined value negotiated discount priority production target willing amount negotiation discuss seller rate package optimum | цена денежный стоимость ценообразование передавать качество определяемый оценочный договорной скидка приоритет производственный цель, мишень желающий сумма, количество переговоры обсуждать продавец расценка, цена, ставка пакет оптимальный |
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Public relations
The function of public relations is obtaining favorable publicity, developing a positive
corporate image, and handling or heading off unfavorable publicity or heading off unfavorable rumors, stories, or events. Some companies has in-house Public Relations department to deal with publicity of the company, while others may rely on professional Public Relations company for a fee.
To achieve publicity, public relations use different means, ranging from news releases, to photographs, letters and enclosures, house newsletters, speeches and public appearances, posters, bulletin boards, and exhibits, audiovisual materials, and open houses and tours.
