2015-03-08
583
1 (10). Listening. Listen and practice. Mind the new words.
| open market | открытый рынок |
| competitor | конкурент |
| to set a price | устанавливать цену |
| to gain the market share | получить прирост доли рынка |
| to compete | конкурировать |
| market leader | лидер рынка |
| rival | конкурент |
| loyalty | верность, приверженность |
| border | граница |
| presence | присутствие |
In an open market any number of sellers or competitors can offer goods for sale. An efficient producer, who keeps costs low, can set a low price for goods that other companies find it difficult to compete with. All companies try to gain the biggest market share
possible, and compete aggressively with their main competitors to do this. Companies with the biggest market share for a product, the market
leaders, may compete with their rivals on quality, image, brand loyalty
or price. Major companies compete across borders in the global market place to try to enter new markets in countries where they do not have a presence.
