Active Vocabulary. price sensitive item

to go up

to raise the price

price leader

price sensitive item

to be brand loyal

promotional campaign

to market

to schedule

packaging

competitor

расти (о цене)

поднимать цену

производитель, устанавливающий самую низкую цену на определённый товар

товар, уровень продажи которого очень зависит от цены

отдавать предпочтение

рекламная кампания

продавать

разрабатывать план

упаковка

конкурент

Vocabulary Practice

Choose the necessary word and put it in the sentence:

Go up, schedule, packaging, competitor, price leader, price sensitive item.

1. If the price on this product …, nobody will buy it.

2. They should … some tests and pass the results to R.D.

3. This company is the … in this field, they can sell this product at the lowest price.

4. Customers do care about the price on this product, it is a very ….

5. … influences the desire of a customer to buy.

6. Our … has become the price leader in selling computer programmes.

Exercise 2. Answer the questions.

1. Who is the price leader in your business?

2. How can you become a price leader? What should you do for this?

3. How should one start a promotional campaign?

4. Why is it dangerous to produce price sensitive goods?

5. Why is it important to have competitors in business?

6. What should you do to leave your competitors behind?

7. What knowledge must you have to be good at marketing?

UNIT3

USEFUL WORDS FOR TRANSLATING