Marketing

Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand marketing is made up of such activities as transporting, storing and selling goods and on the other hand a series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.

The ability to recognize early trends is very important. Producers must know why, where, for what purpose the consumers buy. Market research helps the producer to predict what the people will want. And through advertising he attempts to influence the customer to buy. Marketing operations are very expensive. They take up more than half of the consumer’s dollar. The trend in the USA has been to high mass consumption. The construction of good shopping centers has made goods available to consumers. It provided a wide range of merchandise and plenty of parking facilities.

Active Vocabulary

producer

consumer

user

distribution

marketing

transporting

storing

storage

product planning

pricing

promotion

traffic

marketing research

trend

to predict

to influence

производитель

потребитель

потребитель

сбыт, распределение

продажа, сбыт, маркетинг

транспортировка

складирование, хранение

хранение

разработка новых продуктов

калькуляция цен

содействие в продаже (какого-либо товара), например, с помощью рекламы

зд. торговля

изучение рынка сбыта

тенденция, общее направление

предсказывать

влиять

Comprehension Questions

1. What does marketing mean?

2. What activities does marketing consist of?

3. What do marketing operations include?

4. Why is it so important for the producer to predict the trends?

5. How was mass consumption possible in the USA?

Vocabulary Practice

Choose the necessary word and put it in the sentence: