2015-04-01
445
Words and word combinations:
Influence - влиять;
Achieve – достигать;
Issue – вопрос;
Involve – вовлекать;
Cram – впихивать;
Consciously – сознательно;
Employ – использовать;
To be briefed – быть информированным;
Customer – клиент;
Herald – вестник;
Impart – передавать;
Run of the mill – быть заурядным;
Array – массив.
Graphic design is the process of choosing and organizing words, images and messages into a form that communicates and influences its audience.
It’s about achieving strategic results
It uses different formats like posters, websites and packaging
It address contemporary issues
It’s a process involving research, idea generation, prototyping and eventually words and pictures.
Graphic design is almost everywhere. Crammed into our homes, all over our cities and dotted around the countryside, its images, letters, colours and shapes are consciously put together to perform all sorts of functions.
In short, graphic design is visual communication. It employs lots of different techniques and modes, but is very seldom purely decorative: graphic design has a job to do and graphic designers are in the employ of their clients. The graphic designer may be briefed to create a piece of work which catches a customer’s eye in a busy supermarket, or they may be required to herald the formation of a new business. Their client may want their work to impart cultural knowledge at a museum or help foreign tourists find their way to the bus station. Or graphic designers could be employed for something as run of the mill as creating a new look for the company stationery. Using an array of visual elements – including type, color, shape, photography, illustration, painting, digital imagery and so on – graphic designers work with their clients to deliver the required message in the most effective way.
An exact definition of the term graphic design is difficult to come by. Graphic design is a creative process that combines art and technology to communicate ideas.
