Задание 2. Ferrari, Italy’s maker of sports and racing cars is one of the most famous brands in the world

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Selling Dreams

Ferrari, Italy’s maker of sports and racing cars is one of the most famous brands in the world. The company got its high reputation among the world’s corporate giants almost without the help of an advertising department. Only in 1993 Ferrari created a marketing department. It just doesn’t need any

extra advertising. Only parking these exciting automobiles is enough to draw a crowd.

Customers are now spending more money on products they desire rather than on products they simply need. All companies must therefore produce goods of very high quality. Like Ferrari, all companies must create and sell “dreams”, which possess certain emotional qualities that match customers’ strongest desires.

Statistics for luxury goods shows some interesting facts. The largest market for the car maker’s products in the world is Switzerland, with 220 Ferraris sold in 1997. The company, on the other hand, sells only 2.7% of its cars to women. Rolex and the highest number of luxury watches are sold in Italy, while Japan continues to be the leading market in the world for leather goods from Gucci and Ferragamo.

China, amazingly, appears to be drinking a lot of Hennessy cognac.

Вариант № 3

Задание 1.

Составьте диалог на тему «Выезд из отеля», состоящий не менее чем из 10 предложений.