Suggesting an action

1. We are certain that a trial order would convince you that our offer is competitive.
2. If you are interested, we would be pleased to discuss these matters personally.
3. Please call us immediately for a comprehensive stock list.
4. Should you require any further details, do not hesitate to contact us.
5. We would be glad if you could inform us whether you are interested in our offer.

►Compare the two emails on ‘ Conducting sustainable development survey’. How does the tone of the second email differ from that of the first one? Which of the emails is more moderate in tone? What differences indicate that?

►Fill in the blanks:

1. We would like to (1) your attention to the recent change (2) our address. We are moving our offices to new (3) at 56 Yakimanka street. The change will take (4) on 16 May. The telephone numbers will (5) unchanged.

1. We are pleased to announce that Ms Olga Romanova has been appointed Manager in charge (1) HR Department. She has been (2) the company (3) five years now and is well known (4) our customers.

Her appointment comes (5) a time when the company has started (6) a new development scheme and we believe that Ms Romanova’s experience and knowledge will contribute (7) strengthening the company’s position on the market.

►Fill in the blanks with the words from the box:

possible change interest continue standards retire active arrangement

We regret to inform you that our senior partner, Mr Pavlovsky, who because of poor health has not recently taken an (1) part in the management of the business, has decided to (2) on the 21st of December. The company will (3) to trade under its present name of Pavlovsky & Co. and there will be no (4) in its established policy. We trust that the (5) you have shown in our company in the past will not in any way be diminished by the altered (6).

We will certainly do everything (7) to ensure that the company’s present (8) of service are maintained.

slightly attention charge business prepared raised increase rely unavoidable affected

With effect from the 1^st of next month the prices of all our products will be (1) by 3%. We regret this (2), which we are making in common with all other companies in the Exporter’s Association. An increase has become (3) in view of bigger costs of labour and increased taxation in this country.

Our view, however, is that even with the increase our products are still (4) lower in price than those of our competitors in this field, and we do not think that sales will be (5).

New price lists are being (6) and these will be sent to you as soon as they are ready. Meanwhile, to help you with (7) you are negotiating, we will (8) you the old prices on all orders received before May 1. You may (9) on our continued cooperation and (10).

manufactured demand interested quality selection welcome quoted acknowledgedtrial value list under beyond rising for in at(2) on(2) of(3)

Dear Sir or Madam,

We think you will be (1) our leather handbags, which are offered (2) various prices and (3) variety of colors.

The high (4) of our products is well known and universally (5). For over ten years we have (6) and exported a wide (7) of handbags to many countries, and the (8) (9) our product is constantly growing. We are certain that a (10) order would convince you that, (11) the prices (12), the goods we are offering are excellent (13) for money.

From all (14) prices we allow a trade discount (15) 30% and a further special discount (16) 5% (17) all orders received on or before June 8. (18) pressure of (19) costs we will not find it possible to extend these favorable terms (20) that date, so why not take advantage (21) them now and send us an immediate order?

We are offering you goods of very high quality (22) unusually generous terms and would (23) the opportunity to serve you.

Sincerely yours,

Jacques Montand

Sales Manager

►Write sales emails:

1. As a manufacturer of electrical household equipment write an email offering a new model of juicer/vacuum cleaner/washing machine/telephone. Explain its advantages and stress that prices are lower than those of competing juicers/vacuum cleaners/washing machines/telephones.

2. As a wholesaler offer certain foods at unusually low prices. Take care to point out that the low prices do not imply poor quality products and explain the reason that make such a favorable offer possible.

3. Your firm is a textile exporter, especially fine silk and cotton. Write an email to a big supermarket offering a wide range of readymade garments. Mention excellent quality and style, and relatively low prices.

4. As a manufacturer of press cutting and printing machinery write a circular about yourself, your activities, and your plans to expand business into new markets.

‘MAKE-AN-ENQUIRY’ POINT