2018-02-13
379
I think that marketing is important in the same way that finance is important or operational management is important. People in marketing and sales are the ones that are usually in touch with customers and are therefore often regarded as the ones that understand the market. And that brings with it both big advantages and, serious problems, especially when your, your industry is being reinvented by some newcomer, like, for instance, Zara.(Zara - the leading retail network of companies Inditex, owned by Spanish tycoon Amancio Ortega, who also owns brands such asMassimoDutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Zara Bershka.Uspeh company in Spain led Inditex to the international market in the late 80 -x. They opened their first overseas store in 1988 in Porto, Portugal. The following year, Inditexmoved into the United States. But success in the market can not be predicted - the beginning of 2000 the company opened only 6 stores in the United States. Much more appropriate market for the Zara format, the company was France, where they entered in 1990. The company quickly began to open more new outlets in major cities across the country.)Basically, if, before Zara existed, you had asked companies like Gap or Marks and Spencer
Zara decided not to do that, they decided to have no seasons and they chose to be a fast copier, a fast market follower - and to do that, by the way, you have to have your factories very close to the stores, and Zara's stores are mostly in Europe. This means you have to produce in Europe, which is not necessarily cheap. You cannot produce in large amounts in, in China and, er, ship them to Europe because that takes six months. So, you have to produce them nearby at low costs and in short runs, as cheaply as you can. Because you have to promote your collection, you have to make sure that you've designed in the Zara or Benetton style(Benetton Group SpA - Group of Companies, as well as one of the brands of the fashion industry, the main office is located inTreviso, Italy. The name derives from the surname of the founder of the company and registered in 1965). The point is that Zara decided not to be a Benetton-like company, but to be a follower
|
|
|
At least every person should be somehow involved into deciding company`s strategy. Each ling of management and production, of course the main idea goes from the “first” faces of the organization but the details must be created on the place where new ideas are going to be apply.
If a company wants to enter new markets new strategy is a chance to the future. Of course new market its new rivals and new terms and conditions of work, demands restructuring old strategy adopting it or creating new one. Zara is a bright example of strategy imitation in retail fashion business together with Bershka and Stradivarius. Today these companies have great popularity among yang buyers of glamour and not expensive clothes making growth more active.
Talking about PSLU we cant say that it is fully innovative university. Innovation it s not an idea, its already created new way of production or service in our case, because studying is a kind of service.Pslu has great ideas and strategies but there are not made in real. Look at the surrounding here in university, every year we talking about new ways of studying new kinds of teaching but still use old patterns. Innovation means making better the quality of education but as we can see quality is going down.
To formulate a strategy is one of the biggest and most important steps for the business. Its not an innovation or fashion its necessity of our days. Strategy of the company supposed to be reviewed every day, because we are living in a rapidly changing world and missing one day sometimes means loosing a lot of potential income.
