Практичне заняття № 15

1. READ AND TRANSLATE THE TEXTS.

2. RETELL THE TEXTS.

1. Addressing an Envelope

There are three important requirements in addressing envelopes: accuracy, legibility and good appearance. Begin the first line about half-way down the envelope, leaving at least 3 cm of clear space for the postmark. Type the address in double line—spacing, using block capitals for name of the town. When it is known, add the Postcode on a separate line at the end. Use separate lines for the name or company, post box or house name, number and street, town and county or city and state, postcode. The number precedes the street name. Words like Street, Square, Avenue are written separately, each word starting with a capital letter. The postcode should always be the last item or information in the address, and in block capitals. Such words as Confidential or Personal should be typed in the bottom left hand corner or in the upper left-hand corner.

The address is written as follows:

 

Адреса відправника Mr. J.Smith 19бHigh Street LONDON WIX 3RB GREAT BRITAIN                            Адреса одержувача   BBC Publications 25, Marylebonc High Street LONDON WIR 7HD GREAT BRITAIN

 

2. Requirements to the writing of letter

In business letters it is essential to make a favourable first impression. Odviously no letter will do this if it is written in poor English, on inferior paper, badly arranged, typed with a dirty ribbon, full of grammatical mistakes or corrections, confused, obscure or illogical in its construction. Every letter that leaves the office should be looked upon as a representative of the firm. The lay-out of the letter should make it look like a well-framed picture. The left- hand margin should be about 2 1/2 cm. The right-hand margin should be as uniform as possible, but devision of words should be avoided; a shorter letter may be given a larger margin. Single line-spacing is usually used.

 

Teacher ________________I.S.Kokovihinа

Практичне заняття № 16

1. READ AND TRANSLATE THE TEXTS.

2. RETELL THE TEXTS.

BUSINESS CORRESPONDENCE

STRUCTURE OF A BUSINESS LETTER

Business letters include all kinds of commercial letters, inquiries, replies to inquiries, Letters of Credit (L/C), invoices, Bills of Lading (B/L), Bills of Exchange or drafts, letters of insurance, explanatory letters, orders, letters of packing, letters of shipment, letters of delivery, offers, letters of complaint, replies to those of mentioned above, etc. A business letter should be as short as possible, intelligible, polite, benevolent and its language must be simple. Rules and traditions of correspondence vary in time but some basic principles of a commercial letter remain unchanged. — A private business letter is written by hand, each paragraph begins with an indented line. But if a letter is sent by an organization it is typed on the form of this organization. In this case it is not necessary to use indented lines. A letter is composed of the following elements: heading, date, address, salutation text, subscription. A letter can be typed on the organization’s form. Any form has its letter-head printed typographically. The letter-head bears the name of organization or firm, sending this letter, its address, address for telegrams, telephone, telex, fax. If you do not use the form, write your address (as a sender) on the upper right side of the letter. Do not indicate your name here, it will follow your signature. Ukrainian names of foreign trade organizations are not translated into foreign languages. They are written with Latin letters using English transcription. Your telephone number may be written below. The date is written on the right side above (under your address if the letter is written on a form or under a typographical letter-head of he form). In Great Britain the date may be indicated as follows: 7th April, 1998 or 23 March, 1998. In the USA it is usually written like this: April 7, 1998. As a rule, before the address of the recipient a reference is indiated which the sender asks to mention in the reply to the letter. A common reference represents the initials of the person who wrote the letter and those of the typist who typed it.The address of the recipient (inside address) is written on the left above, under the reference. Lower, the name of the firm is written under which the number of the house, street, city or town, state or country are indicated, the last element being the country. The salutation is written on the left (not in the centre). The salutation “Dear Sir” is appropriate, when you write to a real person if you do not know him. If you know this person, you should write “Dear Mr Jones”, for example. If the letter is addressed to a firm, the salutation should be “Dear Sirs’. In modern business correspondence it is needless to use any other forms of politeness.As was mentioned above, the text of the letter should be as short, simple and clear as possible. In the subscription the expression “Yours faIthfully” is usually used if you are not acquainted with the person(s) or “Yours sincerely” if you write to a man (woman) whom you know at least by correspondence. In American English the above expressions are rarely used. More common are the expressions “Sincerely yours”, or simply “Sincerely”, and sometimes “Very truly yours”. The signature is affixed by hand above the typed name of the author. It is not obligatory to indicate your position.If near the signature there are two letters “p.p.” (per pro) it means that the letter is “by warrant”. The heading may be written above the main text of the letter. The heading indicates short contents of the letter or its subject. If some material is added to the letter the words “Enclosure” (“Enclosures”) or the abbreviation “Encl’ (додаток, або додатки) are written in the left lower corner of the letter. You can also use the expression “We enclose...” (додаємо…).

 

Teacher ________________I.S.Kokovihinа

1. READ AND TRANSLATE THE LETTER.

2. WRITE YOUR OWN LETTER.

BUSINESS LETTER

Business letter consists of the following parts:

I. The letter head or heading

2. Inside name and address

3. The attention line e.g. Attention: The Personnel Manager

4. The reference

5. The date

6. The salutation

7. The subject line

8. The body

9. The complimentary close

10. The signature

11. The Enclosure

 

 

Utah University 155 Lou Boulevaid Marino, Utah Dr. Mary Jackson Jackson Laboratory 20 Hill Avenue York Colorado 75513 May 13,20 ….   Dear Dr. Jackson: Subject: Computer-supported instruction. Thank you for your last delivery of computers research literature. Last week we had a staff meeting of our Computer Science Department. One of our professors mentioned that you have a new system of computer-supported instruction All of us are interested in learning more about it.   We also would like to purchase such a system. However, we need some additional information before purchasing it. Please provide us with any information that may help us in evaluation of this new product.   Sincerely yours, (Signature, handwritten) Michael Walton (typed) Michael Walton Chairman Computer-Department