What are the different types of newspapers?

1)National daily newspapers

2)Large metropolitan dailies

3) suburban and small town dailies

4) weeklies and semiweeklies

5) the ethnic press

6) commuter papers

7) the alternative press

Why is the newspaper an attractive medium for advertisers?

The first reason is their reach.

Nearly 70% of all Americans read a newspaper in print or online every week, 4 out of 10 every day, or the equivalent of a daily Super Bowl broadcast. The second is good demographics. Newspaper readers are white-collar employed adults (79%), have household incomes of over $100,000 (82%), and are college graduates (84%), exactly the kind of folks who have the levels of disposable income that advertisers covet  (Sigmund, 2010). Finally, newspapers are local in nature. Supermarkets, local car dealers, department stores, movie theaters, and other local merchants who want to offer a coupon turn automatically to the paper. Approximately 65% of daily newspaper space is given to advertising. Of that space, 60% is devoted to local retail advertising and another 25% to classifi ed, which is overwhelmingly local. As a result, when asked which media most infl uence their product purchases, 57% said their local daily or Sunday printed paper, compared to 33.3% who said local television news and 28.1% who said local radio stations (Advertising Mediums, 2011).

How has convergence affected newspapers’ performance?

What is the firewall? Why is it important?

firewall is  the once inviolate barrier between newspapers’ editorial and advertising missions. Although they find the position of “advertorial editor” at the Fairbanks (Alaska) Daily News-Miner —whose salary is split equally between the newsroom and advertising department—strikingly inappropriate, most papers of all sizes face the same problem. For example, newsroom staff at the Daytona Beach News Journal, including reporters and editors, are asked to sell advertising in order to earn cash rewards for successful sales (Jackson, 2012). The Long Beach (CA) Beachcomber seldom sends reporters and/or photographers to staged events, but may do so, in the words of editor Jeff Beeler, if they are “very newsworthy” or organized by “an advertiserin our newspaper [who] contribute(s) to the expense of those reporters and photographers” (Romenesko, 2012).

How do online papers succeed?

The Internet has proven most directly financially damaging in its attack onnews papers’ classified advertising business. Before the Internet, classified advertising was the exclusive domain of local newspapers. Today, the Net challenges newspapers’ one-time dominance through commercial online classifi ed advertising sites (for example, eBay, cars.com, and traderonline.com), advertisers connecting directly with customers on their own sites and bypassing newspapers altogether, and communitarian-minded (that is, free community-based) sites.

The marriage of newspapers to the Web has not yet proved financially successful for the older medium. The problem is replacing analog dollars with digital dimes. In other words, despite heavy traffic on newspaper websites—average Americans spend more than half of their time online reading news, and over 111 million people a month click in to a newspaper site—online readers simply are not worth as much as print readers (Sass, 2011a; Hendricks, 2012).

Despite all this innovation and the readership it generates (“Newspapers don’thave a demand problem,” said former Google CEO Eric Schmidt, “they have a businessmodel problem”; in Fallows, 2010, p. 48), papers still face two lingering questions about their online success. The first, as we’ve seen, is how they will earn income from their Web operations. Internet users expect free content, and for years newspapers were happy to provide their product for free, simply to establish their presence on the Net. “

Compare your local paper and an alternative weekly.Choose different sections, such as front page, editorials, and classified ads. How are they similar; how are they different? Which one, if any, speaks to you and why?

I was given the task of analyzing a weekly newspaper and a local newspaper. To complete this task, I took the weekly "Sevastopol newspaper" and the local newspaper "objective" for analysis.

First, I would like to talk about the front page of each newspaper. Both have navigation subsections such as "news", "Incidents" and " Life. Also, both Newspapers have a row of headlines of recent articles and a small advertisement. The newspaper objective has a section about the weather, event posters, tourism and transport, and its news covers not only the city of Sevastopol, but also Crimean news and news about Russia in general. In the Weekly section "More" there is news of sports, culture, education, and ecology. The weekly magazine also has a calendar of articles that makes it easier to find the necessary information and allows you to quickly view all previous issues. It can be seen that the weekly covers news only in Sevastopol, and other regions are not discussed. The local newspaper has a very beautiful website design, used a lot of photos, all colored, which immediately catches the attention, unlike the weekly newspaper, where only dry text. The weekly newspaper has fewer ads than the local newspaper, but it's harder to find the information you need.

Despite the fact that the Weekly newspaper offers the reader a wider range of news about the city, I would stop my look at the local newspaper, because there the news is broader in territorial terms. However, If I would like to find out about other topics, I would contact the weekly magazine.
Ссылки на анализируемые газеты: http://sevastopol.press/
https://obyektiv.press/