What are the types of memos? Can you characterize them?

· directive memos (A directive memo states a policy or procedure you want the reader or co-worker to follow. The body of the memo should begin with a clear, concise sentence that states the purpose of the memo);

· response memos (The purpose of this memo is to provide the audience with desired information. It usually has four parts: purpose statement, summary, discussion, action);

· trip report memos (A trip report memo is usually sent to a supervisor after an employee returns from a business venture. The structure is the same as that of response memo.);

· field report memos (Memos are often used to report on inspection and procedures. These memos, known as field or lab reports, include the problem, methods, results, and conclusions, but spend less time on the methods section. A field or lab report memo has the following structure: purpose of memo, summary, problem leading to the decision to perform the procedure, methods, results, conclusions, recommendations.)

SALES LETTER

What’s a sales letter and what’s its job?

A sales letter is a document designed to generate sales. It persuades the reader to place an order; to request additional information; or to lend support to the product or service or cause being offered. It influences the reader to take a specific action by making an offer – not an announcement – to him. The job of the sales letter is to sell, not to tell. The objective of your sales letter should be to overcome your reader’s buying resistance while persuading them to take action.

Is any other support literature needed and what is it needed for?

The letter alone does not always do the entire selling (persuading) job. Other pieces of support literature that amplify the selling points, illustrate the product or service, or provide technical information, may be needed. Supplement the letter with a brochure if necessary, and if you do, mention it in the body of the letter.