1) “I work for a food products company. We make a powder that can be added to hot milk to make a nutritious drink. It is used to make two different products and is sold under two different names, to mothers who feed it to their babies, and to old people who drink it to get important vitamins. This is the basis of our....
Of course, these are two entirely different ....”
2) “We sell car insurance. We calculate the premiums using ... because this tells us about the areas our customers live in and their ... …: we are great believers in ... …”
3) “I work for a political party. When we knock on people’s doors and ask them to vote for us, we never try to persuade people who are hostile to us. We concentrate on people whose attitudes are favourable to us in some way, even if they haven’t voted for us before, and this … … allows us to target our resources better.”
4) “I work on health campaigns to discourage people from smoking. One of the most important … … is young people from 12 to 18. We want to discourage them from taking up smoking in the first place.”
D. Match the two parts of these descriptions of VALS types.
|Experiencers are young, enthusiastic people who spend a lot on clothes,||a||to familiar brands|
|Strugglers are poorer, elderly people who are loyal||b||cultivated, expensive tastes|
|Actualizes are successful, active people with||c||for example, without planning for a long time what they are going to buy.|
|Believers are conservative traditionalists who prefer familiar||d||functional products such as tools.|
|Makers are practical family-oriented people who buy practical,||e||products to imitate those with more money.|
|Strivers are insecure people without much money but who buy stylish||f||products and established brands.|