Chapter 1: basic terminology

CHAPTER 1: Basic Terminology

Definition of Main Terms

Naming Convention Cheat Sheet

CHAPTER 2: Campaigns

Internal Campaigns

External Campaigns

Cross-Sell and Upsell Campaigns

CHAPTER 3: Offers

Internal Offers

External Offers

Cross-Sell or Upsell Offers

Adding an Offer with a Cross-Sell/Upsell Attachment

CHAPTER 4: Content

Primary, Secondary & Tertiary Content

Creating New Content

Abandon Email

CHAPTER 5: Efforts

Effort Process

Telesales Efforts

Spend and Pricing Options

Multivariate Efforts and Testing

Effort Details & Options

External Opens Pixel Tracking

CHAPTER 6: Data Filters

One-Click Filter Feature

Data Control (Exclude, Save, Undo & Reset) Features

My Filter & Customizable Schedules

Search Functionality

CHAPTER 7: Lead Gen Application

Lead Gen Overview

Lead Gen Campaigns & Offers

Lead Gen Content

Lead Gen Efforts

Co-Reg

Free Reports

Double Opt-In

Bulk Uploading

CHAPTER 8: Renewals

Renewal Campaigns & Offers

Renewal Content

Renewal Efforts

CHAPTER 9: Statistics and Features

Common Calculations

Testing Groups

Recurring Efforts

Primary & Secondary Redirects

Redirect to Order Form

Affiliate Partner Pages

Domain Request

CHAPTER 10: Data Integrity & Reporting

Data Integrity: Repairs

Data Integrity: Alerts

CHAPTER 1: BASIC TERMINOLOGY

	CAMPAIGN The broad-termed concept or marketing idea/”push” for a particular product.

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	OFFER Price, refund-policy and copywriter information of product.

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CONTENT The ad types used to market the new campaign.Includes three different types of content: primary, secondary, tertiary. *see box*

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EFFORTS Arrangements both internally/externally promoting the product.