Chapter 4: content

Primary Content

Internal Primary Content: The full-length promotion; unique individual creatives within the same campaign. The Internal Primary Content provides the base to which all other secondary and tertiary content link. This type of content must be entered first, so the remaining content can correctly link back to the full promotion.

ExternalPrimary Content: The full-length promotion of an Agora or Non-Agora affiliate that you are running to your internal lists. The promotion and order form are both housed externally (outside of IRIS).

FULL PROMOTION CONDITIONS/PARAMETERS:

1. Promotions hosted within IRIS with order forms hosted within Agora.

2. Promotions hosted outside of IRIS with order forms hosted within Agora.

3. Promotions hosted inside of IRIS with order forms hosted outside of Agora.

4. Promotions housed outside of IRIS with order forms housed outside of Agora.