Exercise 2. Complete the text with missing words

A revolution is under _____________ in the store-____________ world of retailing. The instigators are non

store _____________ who are appearing in new forms, ____________ in numbers, and gaining market

____________ from store-based retailers. Although ____________ sales figures for this non-store growth

are hard to come ______, one source estimates that nonstore annual sales are expanding from three to five

times faster than those of traditional store ___________. Consumers with _________ at the

telecommunication merchandiser will shop at home for a variety of products and services. They will order

products from a participating ____________. When the order is received on its computer, this retailer will

assemble the goods from a fully automated ___________. Simultaneously, funds will be ____________ from

the customer's to the retailer's bank ___________. Customers will choose between ____________ up the

order at a nearby ___________ point or having it ___________ to their door. The ________ will depend on

the amount of the order and _____________ time requirements. When consumers and the technology are

ready entrepreneurs will ____________ telecommunication merchandising in various cities across the

nation. Telecommunication shopping is more than technological equipment enabling changes in buying

___________. It represents a great leap __________ the ____________ concept of retailing.

What do retail ____________ think about the future of telecommunication shopping and offering systems?

Their opinions _____________ from extreme skepticism to confident belief. Some executives doubt the

____________ of telecommunication assistance in retail transactions.

A contrasting ___________ is the belief of some retailers that telecommunication retailing will

____________, but not ____________, existing forms of non store retailing, such as catalog, door-to-door,

and direct-mail selling. Telecommunication can _____________ their traditional promotion and distribution

tools.

Although industry executives differ in their opinions of the applicability of telecommunication to their own

retailing _____________, most tell us they do not ____________ it out and state that alternative systems are

___________ study. One manager of a specialty chain summed up this view: "Yes, we are actively

considering telecommunication systems. We make every attempt to keep ___________ of technological

developments which may ___________ our business. One major factor in any decision we might reach

concerning telecommunication would, of course, be competitors' use of it. We don't want to be the last to

____________ it. It seems likely that traditional retailers will become increasingly ___________ as

telecommunication shopping ___________ on. While it is doubtful, for example, that many department

stores will fold because of increasing product returns, it is likely that their ___________ will be reduced.