Exercise 4. Complete the articles with prepositions. Translate them into Russian. Discuss the articles

With other students

Mobile technology leads to better in-store experience

Three ___ four (75%) surveyed retail associates and managers feel they provide a better in-store customer

experience when equipped ___ the latest mobile technologies, according ___ Motorola Solutionsʼ annual

Holiday Shopping Survey.

Shoppers echoed a similar sentiment, with 67% reporting greater satisfaction ___ stores where associates

utilized the latest technologies to assist ___ the shopping experience. And 43% of shoppers reported that the

mobile point ___ sale improved their shopping experience.

Retailers are still losing significant revenue due ___ inefficient payment approaches, ___-___-stock

occurrences and lack of selection, according ___ the survey. Thirty-three percent of shopping trips ended

with shoppers leaving ___ satisfying their intent to purchase, costing an average ___ $125 per trip. Of those

lost opportunities, more than 73% did not complete their purchases ___ the original retailer.

“Retailers continue to deploy technology to improve the shopping experience, but they need to pay closer

attention ___ the growing expectations ___ the omni-channel shopper,” said Michelle Crissey, customer

solutions lead, Motorola Solutions. “Rather than just give them technology and call it a positive experience,

customers prefer that retailers use the technology ___ a meaningful way to actually give them a better

experience, both ___-store and for fulfillment of online and mobile orders.”

One-third (33%) of store visits ended ___ an average of $125 unspent due ___ missed opportunities to

purchase driven ___ inefficient payment approaches, deal-habituated behavior, out-of-stocks and limited

store associate assistance.

More than four in ten (43%) shoppers would likely use a store application on their smartphones that creates

a map from a shopping list to guide them ___ the store ___ the most efficient route to complete their

shopping.

Sixty-eight percent of lost sales could have been recaptured if a retail associate was able to order the item

and have it delivered ___ the shopperʼs home. Almost 55% of shoppers would have made their purchases if

an associate could find another location that had the item ___ stock and told them how to get there.