2018-03-09
212
Example: Do you do speak French?
51. How many people do work for your company?
52. Is it is a manufacturing company?
53. Do can you describe some of your products?
54. Are these products are yours?
55. Where to do you export to?
Reading
A. Read the article and answer the questions below.
A young boy and his mother were shopping in the toy section in Takashimaya Co’s store in Tokyo right before Christmas. On display was a robot cat that looked and moved just like a living animal. ‘It’s so real, Mum’ the boy cried as he watched the cat.
‘Excellent. We should take that’ said the boy’s mother, 26-year-old Junko Shibata, who seemed happy to pay ¥ 185,000 (nearly US $ 1,500) for the toy.
The cat, which has 15 electric motors inside it, sounds like a real cat, moves its body and responds to the people around it.
Omron Corp, a major Japanese maker of robots and automated equipment, has decided to start developing digital animals as toys. The firm launched the new cat in November.
‘Our robot cat may be too pricey, but this is our first product in the market of robot pets. We want to find out who really wants our product,’ said Toshihiro Tashima, who leads Omron’s project on electric pets.
At the toy shop in Tokyo, most visitors said they would like to bring home such toys, and hope that prices will drop.
A report says that by 2015 personal robots will have a 50.2% market share of the entire Japanese robot market. This will be most double the share for robots for industrial use (28.4%). The boom of various robots for personal and family use in Japan started in 1999 when Sony Corp launched its popular series of Aibo robot pets.
The market has since grown steadily with newcomers such as a man-like robot that can walk down the stairs and electric fish that can swim.
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Choose the best answer to each question.
56. The article is mainly about …
a) robot animals.
b) robots for use in industry.
c) Christmas shopping in Tokyo.
d) The Japanese electronic industry.
57. The robot cat is …
a) computer game.
b) a live animal.
c) equipment for use in the house.
d) a toy.
58. The robot cat is …
a) very expensive.
b) quite expensive.
c) medium-priced.
d) low-priced.
59. The robot cat is produced by…
a) Takashimaya Co.
b) Omron Corp.
c) Sony Corp.
d) The manufacturer’s name is not in the article.
60. Which is true?
a) The robot cat is a new product.
b) The robot cat has been in the market since 1999.
c) The company that makes the cat knows a lot about the market for this product.
d) The company already makes other robot animals.
61. Most visitors to the store …
a) loved the cat.
b) were happy with the price.
c) thought that the cat was not very real.
d) didn’t like the cat.
62. The market share for personal robots in Japan…
a) is not growing at the moment.
b) will not increase very much.
c) will be much bigger than the market share for the industrial robots by 2010.
d) will be twice as big by 2010.
63. The meaning of pricey is …
a) cheap
b) high-priced.
c) has no fixed price.
d) difficult to price.
64. The meaning of boom is…
a) a rapid increase in sales.
b) a sharp fall in sales.
c) a slow rise in sales.
d) a steady fall in sales.
65. The meaning of newcomers in this article is…
a) new types of business.
b) new customers.
c) new trends in the market.
d) products that are new in the market.
Образец коммуникативного задания, предлагаемого на зачете или экзамене.
Work in pairs. Read the role cards below and make up a conversation.
Role play either the fashion designer or the general manager.
Fashion Designer
You are a self-employed young fashion designer at the start of your career. A large store is selling T-shirts which look exactly the same as some of your new designs which you haven’t sold yet. You meet the general manager of the store to make your complain and ask for financial compensation.
General Manager
You are going to meet a young designer who thinks you have stolen their designs. It is quite common for the store’s design team to get ideas for products from student fashion shows and art school exhibitions. Be sympathetic, but admit nothing.
Образец конкретной ситуации, предлагаемой для анализа на зачете или экзамене.
Case study.
The famous fast food company, McDonald’s, launched Campaign 55to help it compete against rivals like Burger King and Wendy’s. They had a six-week promotion costing $ 320 million. McDonald’s offered a Big Mac (a type of hamburger) for 55 cents instead of $ 1.90. When customers were at the cash register, they found that they had to buy French fries and a drink at the full price to get the cheap burger.
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· Why do you think this promotion was unpopular with McDonald’s?
· How do you think McDonald’s dealt with the situation?
Вариант 1
TRANSLATE FROM ENGLISH INTO RUSSIAN:
1. Trade union power rests on the ability to withdraw the supply of labour, that is, the strike weapon.
2. An Equal Pay Act came into force in Britain in December 1975.
3. Changes in the total population and changes in the age distribution will affect both the total demand for goods and services and the composition of that demand.
4. Economic conditions are changing all the time.
5. He didn't see anything while the meeting was going on.
6. The large scale transfer of ownership of industry from the public sector to the private sector has led to an important increase in the individual ownership of shares.
7. She said she had never been to Italy.
8. I will have finished all this typing by 5 p.m.
9. Most government securities are marketable and may be bought and sold on the Stock Exchange.
10. At the end of the summer they will have been married for 10 years.
11. Based on the total figure, it appears that an error was made in the budget.
12. Raw materials and agricultural products are usually sold in open markets, where the influence of cost on supply is much less pronounced.
13. Increasing concern has been expressed about the continued growth in world population.
14. The persons forming a company are required to submit several documents to the Registrar of Companies.
15. The production of the Liberty ships showed similar effects, the first taking many months to build and the last only three days.
16. Most industries make use of a variety of machines, each machine carrying out a different operation.
17. Put simply, a business process is the set of activities performed to serve a customer.
18. So far as temperature is concerned, Britain is fortunate in having warmer winds than any other district in the same latitude.
19. More than 200 years ago, the economist Adam Smith formulated a theory to describe industrial practices that were already centuries old.
20. There are nation-wide schemes to encourage industrial investment.
21. In order to create a supply of loans, people with the necessary financial resources have to be persuaded to loan.
22. The free market economy is said to be more flexible.
23. The strike is expected to end soon.
24. Consumers are assumed to wish to maximize their utility of satisfaction.
25. Neither of these possibilities is very realistic.
The British Press
The British press consists of several different kinds of newspapers. The national papers are the ones sold all over the country, with a large readership or "circulation", giving general news; they are produced in the capital city, London. In recent years, the circulation of the national newspapers has gone down. Some papers had to close because they weren't making enough money — either from the sale of the paper or from the advertising in it. Some newspapers have started up in the last twenty years — for instance, The Sun and The Daily Star.
There are two main types of national paper — the "popular" papers and the "quality" papers. The popular papers are smaller in size with lots of pictures, big headlines and short articles. They are easy to read and often contain little real information; sometimes they give more space to opinions than to news. They usually have "human interest" stories, stories about ordinary people and events, which are included because they are amusing or odd. Examples of this type of newspapers are The Daily Mail, The Sun and The Daily Mirror.
"Quality" papers appeal to the more serious reader, who wants to read about politics and foreign affairs. These papers, such as The Daily Telegraph, The Times, The Guardian, The Independent are bigger in size, with longer articles and a wider coverage of events They have different pages for home news, foreign affairs, feature articles, fashion, business, sport and so on.
People in Britain buy more papers on Sunday than on weekdays. The Sunday papers have a higher circulation than the dailies. As with the dailies, there are both popular and quality Sunday newspapers. The quality ones have different sections and a colour magazine (usually full of advertisements.
In addition to these there are the evening papers such as London's Evening Standard and Evening News. Provincial or local papers serve towns and areas outside London; some of them are quite famous, like The Birmingham Post, for example. Most of the papers have a political viewpoint. They give opinions and news which favours a political party or group.
Вариант 2
TRANSLATE FROM ENGLISH INTO RUSSIAN:
1. They usually hold their European meeting in Paris.
2. Bank-notes first came into use in Britain during the seventeenth century.
3. The imposition of indirect taxes will bring about changes in supply.
4. They are starting a new sales campaign next week.
5. What were you doing at this time last month?
6. In recent years the government has provided financial assistance towards the costs of developments in micro-electronics, office automation, computer-aided design, robots and aerospace.
7. I suggested meeting again after we had read the proposals.
8. Before 5.00 he will have finished ail the chores.
9. Many books are read by few people.
10. At this stage the raw materials are loaded into this container.
11. The gradual trend towards larger enterprises has not been confined to manufacturing industry.
12. A personnel manager has now been appointed.
13. In addition, the University will continue to have graduate students working with them on research projects.
14. With increasing numbers entering the working population, expanding industries will have little trouble in recruiting labour.
15. The selling price must relate to the production cost, which in turn, depends on the quantity sold, this quantity being dependent upon the sales price.
16. Other things being equal, the demand for a commodity will tend to vary directly as the price of its substitute.
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17. The information obtained is very valuable.
18. He risks loosing all of his money.
19. The employers agreed to accept the terms of the pay deal.
20. It is important to carry out these changes as quickly as possible.
21. When an increase in the scale of production yields a more than proportionate increase in output, the enterprise is said to be experiencing economies of scale.
22. Many people are reported to be homeless after the floods.
23. The company is said to be losing a lot of money.
24. A good is said to be in composite demand when it is demanded for several different uses.
25. We'll have either to withdraw from the market totally or to concentrate our efforts on a small sector.
