2020-05-21
91
1. Составьте рассказ по теме «Внешняя торговля».
2. Прочитайте и передайте содержание текста.
Travelling
If we are fond of travelling we see and learn all sorts of things we can never see or learn at home. Though we may read about them in books and newspapers and see pictures of them at the cinema. The best way to study geography is to travel and the best way to get to know and understand the people is to meet them in their own houses. When I was a little girl every holiday that I had seemed to be perfect. In those far-off days the sun seemed to shine constantly and the water was always warm. All day I played on the sand with my friends. We made sandcastles with huge yellow walls. Sometimes we left the beach and walked in the country. Although I am now an adult, my idea of a good holiday is much the same as it was. I still like the sun and the warm sand and the sound of waves breaking on the beach. I don't want to build sandcastles any longer but still I like sunbathing and the feeling that sand is running through my fingers. I like travelling. And I want to smell different smells. I want to see different kinds of trees, flowers and plants. When I spend a holiday in travelling I always take a camera with me and photograph everything that interests or pleases me: the sights of a city, views of mountains, lakes, valleys; the ruins of ancient buildings. Some years later that will remind me the happy time that I had.
3. Составьте и заполните анкету при поступлении на работу.
Экзаменационный билет № 20
1. Составьте рассказ по теме «Различия в американской и английской деловой терминологии».
2. Прочитайте и передайте содержание текста.
My Work at the Foreign Trade Company
I work as a manager at the “Star tour” company. It is Russian company which works on the business travel market. Two weeks ago I was sent by the administration of our company to London where I studied the English travel companies, their traditions, their marketing and management. Now my business trip is coming to the end and I want to share with you my impressions of English business world. First of all English businessmen are well known all over the world for their honesty and decency. If an Englishman gives you his word he will keep it in any case. Besides that, nothing can prevent him from refusing the once taken decision. Of course, there are some exclusions, but they are so rare that nobody should put attention on them.
During the last two weeks my working day was approximately the same. Early in the morning I took a taxi to my hosts’ headquarters, which is situated in the City – the business heart of London. First of all I usually asked my secretary if there were any letters for me. Then she gave me my correspondence and fresh newspapers and I followed to my office-room. There I studied all documents that had come for my name and wrote a short report about previous business day and then faxed it to my native company in Vladivostok. After that I went to the office-room to get tasks for the new day and ask some questions about their company, its history, traditions, clients, and so on. My usual job was meeting with potential clients, discussing their rest plans and offering the services of the company. I usually met with 10 or 12 people a day. They were representatives of different social groups and communicating with them increased my knowledge of England and Englishmen, their psychology greatly. This business trip was a great chance for me and I hope I used this chance fully. Now I know a lot about Western business world, about travel business and this knowledge will, of course, help my in my future career.
3. Составьте диалог по ситуации «Планирование командировки».
Экзаменационный билет № 21
1. Составьте рассказ по теме «Деловая переписка».
2. Прочитайте и передайте содержание текста.
Travelling
If we are fond of travelling we see and learn all sorts of things we can never see or learn at home. Though we may read about them in books and newspapers and see pictures of them at the cinema. The best way to study geography is to travel and the best way to get to know and understand the people is to meet them in their own houses. When I was a little girl every holiday that I had seemed to be perfect. In those far-off days the sun seemed to shine constantly and the water was always warm. All day I played on the sand with my friends. We made sandcastles with huge yellow walls. Sometimes we left the beach and walked in the country. Although I am now an adult, my idea of a good holiday is much the same as it was. I still like the sun and the warm sand and the sound of waves breaking on the beach. I don't want to build sandcastles any longer but still I like sunbathing and the feeling that sand is running through my fingers. I like travelling. And I want to smell different smells. I want to see different kinds of trees, flowers and plants. When I spend a holiday in travelling I always take a camera with me and photograph everything that interests or pleases me: the sights of a city, views of mountains, lakes, valleys; the ruins of ancient buildings. Some years later that will remind me the happy time that I had.
3. Составьте письмо-запрос
Экзаменационный билет № 22
1. Составьте рассказ по теме «Деловое общение при встрече».
2. Прочитайте и передайте содержание текста.
Brands
What is a brand? In my opinion, it's not only a trademark of some company, but the name of certain product we use every day. For example, speaking about coffee most of us say Nescafe, but not 'coffee'. This short example also illustrates the main aim of producers - to create brand popularity, so that most of people would recognize the product among the competitors products. Advertising campaigns are launched to enhance brand awareness, that's why sometimes brand costs more than the whole company, for example one day of advertising at Yandex website (what is called by Yandex sales managers as 'increasing brand popularity') costs $20000. Recognition of a brand or, how it's called, brand awareness helps people to find the necessary size, quantity, taste, especially, when they are in another country and don't know the local products' specifications. What qualities should brand name possess? First of all, it should be eye-catching. NameLab, company, which creates brand names, gives an example of 7-Up Company, which lost $120 millions using name 'Lyke Cola' as a brand name first time after launching its product. Lexicon Company was more original, creating brand name 'Pentium' for the Intel Processor: "We've got '-ium' from the scientific text - founder of Lexicon says, - and multiplied it with 'pent'. It sounded very strong, like a real chemical element." Name Sony is based on 'son', which means sound in most of the countries. As all brand names are registered and protected by law, no one else can produce the same product under such brand name. It's a very hard to create a new brand name, as more than 365000 brands were registered in October, 2000 by American Patent Organization, whereas Oxford dictionary consists of 615100 words, so some companies use brand stretching - using a leader-brand to launch a new product in a new category, e.g. 'Bochkarev' chips. Brands always add value to products. That's why branded products seem to be more expensive among other ones. But if we pay more, we pay for better quality. All in all, brands are one of the moving forces of globalization.
3. Составьте диалог по ситуации «Встреча в аэропорту. Знакомство».
