2020-05-21
97
1.Составьте рассказ по теме «Прием на работу».
2. Прочитайте и передайте содержание текста.
Globalization
First of all, I'd like to mention some global companies: Microsoft, Coca-Cola, Marlboro, IBM, McDonald's and Intel, the full list of which we can find in the Forbes magazine. Such big companies, as Nestle or Pepsi have lots of subsidiaries all over the world, and such company as Microsoft - only local support centers, but the "brain center" is in Redmond, but all of them try to enter new markets using local partners and resellers. As for good and bad points of global companies, I can mention that all companies that I know try to increase the quality of their products, as they want to be the leaders in competition. Moreover, every company is always willing to hear the customer's opinion about its products, to receive some suggestions, how to improve the product. Some people can say that they've opened new world thanks to globalization and, particularly, watching "soap operas". What's more, global companies try to adopt their products to the traditional way if using them. On the other hand, globalization hurts the local government's ability to deal with wages and taxes. Another bad point is that local factories, which are disappearing every day, use more clean methods of production, as it's not necessary to transfer production on long distances, for example.
The positive side of globalization is that qualified workers can migrate to other countries and get a well-paid job. At the same time, Russia doesn't want to be out of the border of the world processes. Some problems of globalization, for example, Russian producers are not ready to rival fight. The will of many foreign companies to weaken our economy in order to put local producers away from the rival market was also mentioned. We should save our local culture when entering the global economy, and I fully agree with this.
3. Составьте диалог по ситуации «Телефонные переговоры».
Экзаменационный билет № 17
1. Составьте рассказ по теме «Нарушение условий контракта».
2. Прочитайте и передайте содержание текста.
Advertisement as a Service
Although the average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV, the impact of the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to the community. What are the functions of advertisements? The first one to mention is to inform. A lot of the information people have about household devices, cars, building materials, electronic equipment, cosmetics, detergents and food is largely derived from the advertisements they read. Advertisements introduce them to new products or remind them of the existing ones. The second function is to sell. The products are shown from the best point of view and the potential buyer, on having entered the store, unconsciously chooses the advertised products. One buys this washing powder or this chewing gum, because the colorful TV commercials convince him of the best qualities of the product. Even cigarettes or sweets or alcohol are associated with the good values of human life such as joy, freedom, love and happiness, and just those associations make a person choose the advertised products. The aim of a good advertisement is to create a consumer demand to buy the advertised product or service. Children are good example as they usually want the particular kind of chocolate or toy or chewing-gum. Being naive they cannot evaluate objectively what is truthful and what is exaggerated and select the really good products unless they buy the goods and check for themselves. Thirdly, since the majority of advertisements are printed in our press we pay less for newspapers and magazines, also TV in most countries in cheap. The public advertising seen on street hoardings, railway stations and buildings makes people's life more joyful.
3. Составьте диалог по ситуации «Прием на работу».
