2020-06-08
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1. To survive in conditions of intensive competition the smaller stores should find new ways.
2. The article reported about new economic laws to be adopted by the state.
3. To know the currency exchange rate is necessary.
4. To be a sales representative you have to be young, energetic and business-oriented.
5. The Gross National Product per head is an important characteristic to be considered in determining living standards.
IV. Прочитайте и письменно переведите текст:
In modern terms, marketing is defined as the movement of goods and services from manufacturer to consumer in order to satisfy the customer and to achieve the company's objectives. It can be considered as dynamic field that involves a wide variety of activities.
The ABC of marketing is the so-called marketing mix. It includes the four P's: product, price, placement, and promotion.
Product (service) is often connected with development of a new product or service, searching the potential markets, and, finally, introduction it to the market. Target market selection is the most important task for any firm. A target market is a group of individuals who will probably buy the product. That involves the development of a marketing strategy. A successful marketing mix depends on the knowledge about consumers and their buying habits, gained through market research as well as correct identification of the target market.
Price is the most changeable element of all the four P's. Its definition is exchange of something of value for something else. There are three pricing options the company may take: above, with or below the prices its competitor are charging. Most companies price with the market, selling their goods and services for average prices established by major producers in the industry known as price leaders.
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Placement involves getting the product or service to the customer. This takes place through the channels of distribution. A common channel of distribution is:
Manufacturer – wholesaler – retailer – customer.
Promotion includes all kinds of communication with individuals, groups, or organizations to directly or indirectly facilitate exchange by informing and persuading them to accept an organization product or service.
All marketing activities must be oriented toward creating and sustaining satisfying exchanges. Both the buyer and the seller must be satisfied. The first should be satisfied with goods, services or ideas obtained in the exchange. The seller should receive something of value, usually financial reward.
V. Прочитайте статью, напишите глоссарий к статье, напишите аннотацию прочитанной статьи.
Time Management refers to assigning specific time slots to activities as per their importance and urgency in order to make the best possible use of time. In a layman’s language Time Management is nothing but to manage time well and doing things when they actually need to be done.
Every organization works on deadlines. An individual constantly needs to be on his toes to finish off assignments within stipulated time frame. It is essential for employees to understand the value of time for them to do well and make a mark of their own at the workplace. How to practice effective time management in organization?
Know your targets well. Do not hesitate to speak to your Boss if targets are unrealistic and unachievable within the allocated time slot. It is always better to discuss things at the initial stages than cutting a sorry figure later on. Accept tasks only when you are confident.
There is absolutely no harm in discussing work with your fellow workers. You can’t do almost everything on your own. Distribute work amongst your team members. It is foolish to over burden yourself. One must share his work load with others to finish assignments within the stipulated time frame. Know your capabilities.
Organize yourself. Be very careful about your files, important documents, visiting cards, folders etc. Keep them at their proper places so that you do not waste half of your time in searching them.
Be loyal to your organization. Do not work only when your superiors are around. Remember you are getting paid for your hard work. Concentrate on your own work rather than loitering and gossiping around. Do not waste time by playing games on computer or finding out what your fellow worker is up to.
Plan your things well in advance. Do not work just for the sake of working. The first thing an employee should do in the morning is to jot down what all tasks he need to do in a single day against the time slot assigned to each task. Preparing a Task Plan right at the start of the day always helps and provides you a sense of direction at work. A “TO DO” List suggests you way forward. Tick off completed assignments. Make sure you finish tasks within the assigned deadlines.
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Keep a notepad and pen handy. Avoid writing on loose papers. You will never find them when you actually need something. Prefer using an organizer as it helps you plan your work better.
Eat only during lunch hours. Eating while working not only makes you feel sleepy but also breaks continuity.
Be punctual. Avoid taking frequent leaves from work unless it is an emergency. Make it a habit to reach office on time.
https://www.managementstudyguide.com
VI. Напишите свое резюме, выбрав подходящую должность, согласно плану:
1) salesperson 2) manager 3) accountant
at:
- a subsidiary of a big corporation in your city (KFC, Procter & Gamble etc.)
- a small food shop
- a big supermarket
1. Personal details
2. Education
3. Professional experience
4. Skills
Languages
Additional
5. Activities
6. References
Контрольная работа № 3 по английскому языку
Для студентов заочного отделения ИжГСХА
(направление «Экономика», «Менеджмент», «Экономическая безопасность»)
Вариант 5
I. Перепишите следующие предложения, подчеркните в каждом из них глагол - сказуемое и определите его видовременную форму и залог. Переведите предложения на русский язык:
1. The retail prices for new commodities are being discussed now.
2. The big banks have put up interests rates for borrowers to 15%.
3. The dollar has fallen in value on world money markets.
4. Half of his monthly income is usually spent on the medical expenses.
5. The price list is being printed now.
6. We suppose all the goods will have been sold by the end of the month.
7. In the USA livestock breeding has become more efficient and profitable since the 1920s.
II. В следующих предложениях подчеркните Participle I и Participle II и установите функции каждого из них, т. е. укажите, является ли оно определением, обстоятельством или частью глагола сказуемого. Переведите предложения на русский язык:
1. The future is often financed by the past.
2. The project financed by the government was rather profitable.
3. Buying the goods we take into account both the quality and the price.
4. We are buying foodstuffs in the nearest shop.
5. Income is money of all kinds coming in regularly to a person, family or organization.
