Advertising Marketing

Marketing is the term given to the different activities involved in distributing goods from the manufacturer to the final customer. The combination of the different elements of a company's marketing plan, such as product conception and development, promotion, pricing and packaging is known as the marketing mix.

Advertising is an important element of the marketing function. It is used to increase sales by making the product or service known to a wider audience, and by emphasizing its superior qualities. A company can advertise in a variety of ways, depending on how much it wishes to spend, and the size and type of the target audience. The different media for advertising include television, radio, newspapers, magazines and direct mail, by which advertisers send letters, brochures and leaflets directly to potential customers.

Advertising is a highly developed business. In the UK, for example, approximately £5 billion is; spent on advertising each year.

(«Insight into Business»).

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