Прочитайте и переведите текст, выпишите из текста модальные глаголы и их эквиваленты

The profession of an advertiser and a firm advertiser in particular, must be prestigious, well paid and have high status. You can’t imagine your life without advertising, understanding and especially communicating. It should be impossible to live in our multilingual world without knowledge of language of advertising. So you have to know languages well. Conference meetings of advertisers must help you to understand different cultural positions of other people. But the problem is how to understand all peculiarities of advertising language is difficult to solve. Knowledge of advertising language opens new horizons for any advertiser

8. Переведите следующие предложения, содержащие различные модальные глаголы. Поставьте данные предложения в вопросительную форму. Смотрите образец:

I can do it. Я могу сделать это.

Can I do it?

1) They can give you a new book by this writer.

2) You may wonder whether I ever gone to London.

3) I must go there at once.

4) She was to catch up with the train.

5) They need not read the article.

6) You should criticize the book we read yesterday.

7) She did not dare to break the law.

9. Измените время глагола сказуемого в следующих предложениях. Смотрите образец:

Pattern: He is writing a composition now.

He has written a composition already.

1) We are making a report now.

2) I am comparing the ad data now.

3) He is observing his plans now.

4) We are translating new text now.

5) They are reading the article now.

10. Поставьте следующие предложения в вопросительную форму:

Pattern: We finished this work.

Did we finish this work?

1) He achieved good knowledge at school.

2) They have demonstrated their results already.

3) My mother made her own conclusion a week ago.

4) They will read the hypothesis later.

5) The students usually get good results at the conference.

6) We are writing a new plan now.

УРОК 4

· Знаете ли Вы, что существует торговая реклама?

· Прочитайте и запомните следующие слова и выражения.

rivals	соперники, конкуренты
to handle	иметь дело
availability	ассортимент
a mail order trading	заказ товаров по почте
off the page	реклама на отдельный лист
store traffic	склад
saturation	насыщение