Coca-Cola and its advertising

A John S. Pemberton invented Coca-Cola in 1886. His partner suggested ¹ putting an advertisement for the drink in The Atlanta Journal that very year. In 1888, Asa Chandler bought the Coca-Cola business and decided ² the product known through signs, calendars and clocks. The company began ³ its global network when Robert Woodcruff was elected president of the company in 1923. He succeeded in ⁴ Coca-Cola into a truly international product by ⁵ a foreign department, which exported Coca-Cola to the Olympic Games in Amsterdam in 1928. During World War Two, he promised ⁶ Coca-Cola to every soldier in every part of the world.

B Coca-Cola's advertising has always attempted ⁷ changing contemporary lifestyles. ⁸ an international advertising campaign requires the talents of professionals in many areas, and extensive testing and research are always done before ⁹ which advertisements will finally be used. Celebrity endorsements have featured heavily – Cary Grant, Ray Charles and Whitney Houston are just three of the big name stars who have agreed ¹⁰, in Coca-Cola commercials.

C After ¹¹ Diet Coke in 1982, the company saw its sales grow quickly. The drink is now the third most popular in the world. In 1985, the company tried ¹² the secret formula of Coca-Cola, but realized that Americans were very attached to the original recipe. The company listened to its consumers and quickly responded by ¹³ the original formula to the market as 'Coca-Cola Classic'. Today, people in more than 160 countries around the globe enjoy ¹⁴ Coca-Cola. It is asked for more than 524 million times a day in more than 80 languages. The company intends ¹⁵ its global presence even further in the twenty-first century, particularly in developing markets.

Задания для студентов второго курса

Вы можете выполнять задания по выбору, но помните о том, что для того, чтобы лучше усвоить лексико-грамматический материал, Вам необ­ходимо выполнить как можно большее количество заданий. Минимумом считается выполнение двух заданий (отмеченных в практикуме). Мы предлагаем Вам тексты больших объемов, поэтому Вам не нужно подби­рать и переводить дополнительно тексты для домашнего чтения. В этой части имеется пояснение некоторого грамматического материала. Если возникнут трудности при выполнении заданий, Вы можете обратиться к грамматическому справочнику в рекомендованных учебниках или на ка­федру «Иностранные языки» по субботам с 10 до 12 ч. Желаем успехов!