Match each word in the left box with a word in the right box to form eight common marketing expressions. Then use them to complete the sentences below

premium	a product
the core	loyalty
brand	share
on a special	brands
market	from the market
price	offer
to launch	brand
to withdraw	promotions

1. Diversification may cause damage to your _________.

2. Customers who always buy the same brand are showing ________________.

3. During a sale many goods are ______________.

4. The rivalry among companies for ______________ is fierce.

5. _____________ aim to boost sales quickly.

6. Companies do a lot of market research before they ____________.

7. Manufactures usually _______________ slow-selling goods ___________.

8. _____________ often cost more because of the quality and status they are associated with.

B. Choose the correct word for each gap:

1. To compete successfully wholesalers must provide quicker ________ of goods.

a) transfer; b) delivery; c) circulation.

2. The goods of inferior quality were _________.

a) launched; b) withdrawn; c) developed.

3. The target audience of a premium brand commodity is ____________.

a) well-heeled class; b) those below the poverty line; c) one-time buyers.

4. Well-recognised and reliable brand products are expensive because of ________.

a) their quality; b) shortage of similar products on the market; c) counterfeit products

5. Sales promotion implies lower prices to __________.

a) wholesalers; b) retailers; c) customers.

C. Use the English equivalents of the Russian words in brackets.

1. The company identified a need for (более стильные и красивые) raincoats.

2. The elite of customers sets (новые тенденции).

3. To take advantage of changes and new opportunities in the market place, a new marketing structure called (управление брендом) was set up.

4. The brand of the company proved to be its most (ценная собственность).

5. Name some (лучше всего продающиеся) goods.

6. Price is often a signal of (качество).

7. The sales have fallen sharply. We have to (изымать) this line of shoes from the market.

8. Consumers who are used to buying the same product are called (верные бренду).