a date (дата)
b name of the person / people the memo is addressed to (имя адресата)
c name of the person / people sending the memo (имя отправителя)
d information about the content of the memo (главная тема)
e introduction to the subject matter (вступление)
f main points (основные вопросы)
g conclusion, often recommending the action to be taken (заключение,
рекомендуемые действия)
h closing, which can be the name or initials of the person sending the
memo
Sample Memo
Qualcom Industries
a DATE 9th June
b TO All Marketing staff
c FROM Alan Stewart, Marketing Manager (менеджер по
маркетингу)
d SUBJECT New product launch (выпуск нового товара)
e I am delighted to inform you that the Finance Committee has
approved (одобрил) the new product plans.
We need to get moving (взяться) ASAP (как можно скорее) on the
marketing campaign.
f • Could you send (выслать) me all the present market research data
(данные) on the identified target (установленные плановые
показатели).
• I recommend we set up (собрать, организовать) focus groups
(фокус-группы) for more up-to-date data (новейшие данные).
• I would like to see a selection (подборку) of proposed
(предлагаемых) brand names by the end of this week.
• The creative team (творческая группа) must have a proposal for a
print media (печатные средства массовой информации) and TV
campaign by the end of this month.
• We need to finalise (все завершить) and make decisions at the next
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meeting early next month.
g Make (предоставьте) this project an urgent priority (внеочередной
приоритет). The team must meet the above deadlines (уложиться в
вышеупомянутые предельные сроки).
h A.S.
Task 2. Read the memo from Managing Director to Human Resources Manager and match the parts of the memo (1-6) with the descriptions (a-f).