2015-04-08
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ADVERTISING
Advertising is used to create consumer interest in a product and also to increase the sales of that product. There are 3 types of advertising: descriptive, persuasive, both descriptive and persuasive advertising together.
Descriptive advertising gives the most important facts about the product. It is the cheapest form of advertising and is used a lot by the small trader selling through the local paper. It usually says what the product is; how much it will cost; where it may be obtained. Example: 1972 Ford Escort £500. Telephone London 1234.
Persuasive advertising tries to persuade people that the product which is being advertised has a special quality or usefulness which makes it much better than other similar products. It is used a lot in television advertising where consumers are persuaded to think that if they buy that product they will become very popular or very happy. This is a psychological approach, and it is hoped by the advertiser that people will be persuaded to buy the product. The method uses “association of ideas”. Brand names are used in persuasive advertising. Example: 1993 Ford Capri £2000 – good condition – low mileage, a bargain, first to see will buy this attractive car.
Advertising media are numerous. Among them newspapers are. There are both national newspapers and local newspapers. Advertising in the national press is usually much more expensive than advertising in the local press. Both types of advertising are sold by the column centimeter, the half page and the page. A page in a national newspaper may cost many thousands of pounds for one day. This is because national newspapers have very large circulations (they are read by a lot of people).
Words:
brand марка продукта или компании
persuasive убедительный, убеждающий
persuade убедить
bargain торговая сделка, выгодная покупка
media средства
