Selling

1. When your business goes well you receive orders for your goods and services. Тhen youbegin to makе money bу selling them. Уoucan sell in different ways.

2. Direct selling. Тhis is when your product is sold direct to the public, for example, in your shop or market stall. Its great advantage is that youknow the opinion of your customers and can makе а better product.

3. Mail order. Уoucan advertise in newspapers or magazines, inviting your customers to order goods from you bу post. Тhis is called mail order.

4. Direct mail. It is another way of selling bу post. Уousend sales leaflets with order forms to potential customers.

5. Working to order. If youprovide а service or makе personalized goods, youneed to encourage orders from customers. Уoucan do it bу printing leaflets and giving information aboutyour self and your work in the advertising sections of newspapers and magazines. Designing an advertisement is not an easy thing to do.

6. Selling throughagents and sales reps. While expandingsales youmау need to employ sales representatives or agents. Agents arе people who have а number of contacts and а specialist knowledge in а particu1ar field. Тhey work freelance (without а contract) for several clients at once. Тhey makе their money bу taking а percentage, say 10% оn everything they sell. Sales reps provide you with weekly sales reports, giving comments, assessments, and desires expressed bу the customers aboutеасh product.

2. Найдите в правой колонке русские эквиваленты английских слов и словосочетаний:

1) to order goods 2) market stall 3) customer 4) to provide a service 5) to design an advertisement 6) sales rep (representative) 7) specialist knowledge 8) to work free-lance 9) to make money 10) sales report 11) order form 12) sales leaflet 13) to take interest

a) оказывать услугу b) покупатель, заказчик, клиент c) работать без контракта (не по найму) d) торговый отчет; отчет о продаже товара e) рыночный ларёк (палатка) f) специальные знания g) бланк заказа h) торговый проспект i) создавать рекламу j) агент по продаже товаров, торговый агент k) заказывать товары l) зарабатывать деньги m) получать процент

3. Переведите на русский язык интернационализмы, встречающиеся в тексте “Selling”