How to Organize an Exhibition

Exhibitions are meant for displaying new Brands & Products among the masses to create huge awareness.

If you arrange an exhibition you must have objectives, a strategy and a detailed plan.

The first thing to do is to research the trade fair. Find out which other businesses will be exhibiting and the number and type of customers expected. This will help you design a strategy and develop realistic objectives.

When devising objectives and strategy you should consider:

GA_googleFillSlotWithSize(HELAD_publishercode, "ArticleATFMiddleArticle300x250", 300, 250); First, you will need to find a venue. You can look on-line, or ask around. There aren't many places that you can find gallery space advertised. Choose a space that is large enough, and is in a popular area. It's not good choosing one in the back of beyond, where no-one passes by!

Second, check out the price of the venue and see if you can afford it on your own. If so, you can book a solo show. If you can't afford it on your own, you will need to find some other artists to share the costs with you.

Next thing is to get the press on-side. Plan the publicity program. Oversee press releases to send to the art press, both local and national, and to travel publications. Send out press releases to everyone you know telling them about it.

Prepare your marketing materials, display products and anything else you need to for a good display. Try not to leave everything to the last minute.

Leave plenty of time to hang your work. Make sure the light is good enough, and if not, provide more. You might need to rope in some friends to help you with the hanging. Set out a side table with leaflets and business cards on. Make sure that you have tucked all your rubbish away in a back room, or under the tablecloth.

Task 2. Match the words (left column) to their definitions

1. awareness a) a market in which merchandise is sold

2. tablecloth b) sheet of paper on which information has been

printed, flyer, pamphlet

3. display c) a statement or announcement or other

newsworthy item

4. press releases d) knowledge or understanding of a particular

subject or situation

5. publication e) a covering spread over a dining table

6. exhibition f) a device that gives information in a visual form.

7. business card g) plans or methods created for the purpose of

achieving a goal

8. strategy h) process of producing and distributing printed

material

9. trade fair i) a small card containing personal and work-

related information that is

given to one's business contacts

10.leaflet j) show, public presentation of work or skills

Task 3. Write questions to the following sentences.

1. You need to find a venue.

2. Exhibitions are meant for displaying new Brands & Products.

3. Find out which other businesses will be exhibiting and the number and type of customers expected.

4. Press releases are statements or announcements or other newsworthy items.

5. If you arrange an exhibition you must have objectives, a strategy and a detailed plan.

6. Second, check out the price of the venue and see if you can afford it on your own.

7. It's not good choosing one in the back of beyond, where no-one passes by.

8. You will need to find some to share the costs with you.

Task 4. Insert a suitable word or word phrases from the list below:

destinations / in comparison / reporting / experts / were interested / representatives / organizers / exhibition center / issues of registration / devoted / welcomed / significant / released

The largest in Scandinavia international tourist exhibition MATKA – 2010 held in Messukeskus ____1______in Helsinki (Finland) is over.

According to the____2___, this year the exhibitions of MATKA and CARAVAN ____3___ 81 537 visitors of whom 17 868 visitors were ___4____ of tourist industry. The number of professional visitors has grown ______5______with the last year by 700 people, and there has been registered approximately 1250 ____6_______of mass-media.

Traditionally, Karelia being one of the leading tourist ____7____in the Russian Federation takes active part in this most____8____ tourist exhibition of the Northern Europe.

To participate in the exhibition, there have been prepared and ____9____a Tourist Karelia CD in English and Karelia bilingual catalogue.

Visitors of the Karelian stand ____10_______in opportunities of visiting pearls of the North – Kizhi, Valaam and Solovki islands, Paanajärvi national park, Sortavala region, as well as ___11______of foreign citizens and booking of railway tickets.

Information in English about history of Karelia and activities ___12____to celebrating the 90th anniversary of the republic attracted interest of journalists. _____13______on tourist opportunities of Karelia ____14____has been prepared and published in Finnish mass media.

Task 5. Translate into English

Выставка – это показ коммерческих или индустриальных товаров для рекламы, публичный показ коллекций животных, растений, произведений искусства.

Как правило, главная направленность любой выставки в настоящее время - реклама инноваций в виде товара или услуг, заключение контрактов на продажу образцов после окончания выставки, поставку партий показанного товара или заключения сделок.

Важным направлением в продвижении туристского продукта туроператора является участие на туристских выставках, ярмарках, предназначенных для поиска партнеров по сбыту.

Это дает возможность не только рекламировать свой продукт, но и заключить сделки, установить новые деловые контакты.

Наиболее крупными мероприятиями являются: Международная биржа по туризму в Берлине (IТВ), проводимая ежегодно в начале марта; Всемирная туристская ярмарка в Лондоне (WТМ - World Travel Market), проводимая ежегодно во второй декаде ноября; Международная туристская выставка ФИТУР (FITUR) в Мадриде, проводимая в конце января.

В России в Последние годы появляются все новые и новые выставки и ярмарки. В Москве ежегодно проводится шесть таких мероприятий того или иного масштаба. Крупнейшая по масштабу и по количеству представленных туристских направления является весенняя MITT. Она является многоотраслевой выставкой всемирного значения.

В Санкт-Петербурге представлены четыре выставки: «Интурфест» - Intourfest (конец января), Вуокса (конец июня), а также две осенние выставки (в начале и в конце октября соответственно) - «Инветекс» (Invetex-C.I.S/ Travel Market) и SITTE.

Участие в специализированных выставках является одним из видов продвижения туристского продукта. Основная цель выставочной деятельности - с одной стороны, помочь потребителю и фирмам - продавцам услуг сориентироваться в огромном количестве туристских предложений, а с другой стороны, помочь туроператору найти партнеров по сбыту в других странах и регионах, способных качественно и количественно удовлетворить требования туроператора по продажам.

Поэтому реклама, представляемая здесь, по форме и содержанию несет большую коммерческую нагрузку, сообщает о цене, условиях бронирования, сезонности, классе обслуживания, предполагаемых услугах, дает описание гостиницы и т.д.

UNIT 10. VIP Treatment:

- Special requests;

- The Business Traveller.