Six c’s of motivation. Basic model of motivation

Six c’s of motivation

Basic model of motivation

Theory of motivation. Case study

Theory of motivation

Early Theories of Motivation:

v Content Theories:

Emphasis on what motivates individuals.

n Maslow’s need Hierarchy

n Macgregor's Theories X & Y

n Herzberg’s two factors theory

v Process Theories of Motivation:

Emphasis on actual process of motivation.

n Three needs Theory (McClelland)

n Goal-setting Theory

n Reinforcement Theory

n Designing Motivating theory

n Equity Theory

n Expectancy Theory

Maslow’s Hierarchy of needs theory

Needs were categories as five levels of lower-higher-order needs.

*Individual must satisfy lower-level needs before they can satisfy higher order needs.

*Satisfied needs will no longer motivate.

*Motivating a person depends on knowing at what level that a person is on the hierarchy.

McGregor’s Theory X and Y

Theory X

Assume that workers have little ambition, dislike work, avoid responsibility, and require close supervision.

Theory Y

Assumes that workers can exercise self-direction, desire, responsibility, and like to work.

Assumption

Motivation is maximized by participative decision making, interesting jobs, and good group relation.