2017-11-30
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Exercise 1. Study the following words concerning leadership. Use these words to complete the text below. Mind the form of the verbs.
Verbs: motivate, create, stimulate, drive, raise.
Nouns: leader, subordinates’, impact, vision.
My Favourite Boss
When one of the top executives retired, she succeeded him as Chief Executive and the company went from strength to strength. She was a … who … consciousness about new outcomes and motivated them to transcend their own interests for the sake of the organization. She … an atmosphere of change, and she might be obsessed by visionary ideas that excite, … and … other people to work hard. She had an emotional … on …. She had a … of the future, was able to communicate that … to employees and encourage them to realize it.
Exercise 2. Study some more words and word groups concerning leadership. Match them with their Russian equivalents.
| 1. outcome | a) облегчать, содействовать |
| 2. assume responsibility | b) достижение |
| 3. intervene | c) обеспечить соответствующее вознаграждение |
| 4. facilitate | d) результат |
| 5. goal attainment | e) увеличить самооценку людей |
| 6. provide appropriate rewards f | f) измерить успех |
| 7. enhance people’s self-worth | g) брать на себя ответственность |
| 8. to measure the success | h) происходить, вмешиваться |
Authorities and delegation
Exercise 1. Complete the crossword. Use appropriate forms of words from the active vocabulary list.
Across
1. If you make a judgement about a situation after considering all the information you _________ it;
3. If your main competitor is doing better than you in the market, you ________ a strategy which will enable you to improve your performance in the market;
4. The results that a management thinks are desirable are called _________;
6. If you want to find out if there will be a demand for a product you wish to develop, you can __________ a market study to find out if potential customers will buy the product;
8. If a firm is not successful in a market, it often has to __________ of it;
9. If the demand for your products in your home market is saturated, you can try to __________an overseas market;
10. A company that provides a particular type of product is called _________.
Down
2. __________ is a plan or series of plans for achieving an aim, especially success in business or the best way for an organization to develop in the future;
5. Honour and praise given to somebody because of something that they have achieved are also known as ___________;
7. _________ is the speed at which a company’s economy grows and gets bigger.
Exercise 2. Complete the sentences with the following words (target audiences; mass communication; accomplished; level; messages; outlets; designed; consistently):
1. This can be __________ only if people receive __________ constantly and __________.
2. On a more specialized __________, the media are no longer just __________.
3. Thousands of publications and hundreds of radio, television, and cable __________ enable the public relations communicators to reach very specific __________ with tailored messages __________ for them.
Exercise 3. Insert prepositions where necessary (at; in; to; as; on; from; by; of):
1. Your dependence __________ the media requires that you be accurate and honest __________ all times __________ all your public relations materials.
2. The media’s power and influence __________ а democratic society reside their independence __________ government control.
3. This is important ________________ you because the media, __________ inference, serve __________ third party endorsers __________ your information.
