Six Steps to Successful selling

 

Travel agency is a company that sells tours to customers. They buy tours at tour operators and also can promote them to get more money. Usually they get 10% from each sold tour. Tour manager sells tours to customers. And there are six steps to successful selling.

Stage 1. Raising awareness. It’s not right contact with a customer. It’s just adverts. Travel agency must attract people’s attention to itself.

Stage 2. Establishment of rapport. Many customers think that to get their money is only that you want. You must convince them that you really want to help them find the right holiday.

The next third stage is about investigating customers’ needs. You need to learn all things about customer’s tour.

And then in the 4^th stage you can select the most suitable products and present them to the customer. Then you need to give time to think to the customer, give him contact details and wait his comeback to you.

The next step is closing the sale. Your customer is ready to buy the tour and you must repeat all necessary information about the tour and complete the forms of the tour.

And the last step is known as after-sales service. You need to control all the tour and provide good holiday to the customer. And in the end of the tour it will be helpful to learn an opinion about the tour. All these stages must provide many sales to a travel agency.

Match the English words and word combinations with the Ukrainian equivalents.

1. customer 2. awareness 3. advert 4. rapport 5. convince 6. investigate 7. after-sales service 8. provide 9. promote 10.  needs

1. потреби 2. забезпечувати 3. обізнаність 4. клієнт 5. просувати 6. реклама 7. переконати 8. післяпродажне обслуговування 9. хороші взаємовідносини, порозуміння 10.  досліджувати

TEXT 4

 

Read the text and find out if the following statements are True or False.

a. One in fifty of all workers are employed in tourism related industries.

b. The number of international tourism arrivals will more than double between 2004 and 2020.

c. Tourists often worry about international security.

d. Tourism has only had a good influence on the modern world.

TOURISM TODAY: FACTS AND CHALLENGES

Tourism is one of the biggest businesses in the world. There are nearly 800 million international tourist arrivals every year. It employs, directly or indirectly, one in fifteen of all workers worldwide, from A to Z, from airport cleaners to zookeepers, and includes bar staff, flight attendants, tour guides, and resort reps. It is a huge part of the economy of many countries – in countries such as the Bahamas, over 60 % of the economy is based on tourism.

Tourism is a fast-growing business. When Thomas Cook organized his first excursion from Leicester to Loughborough in 1841, he probably didn’t know what he was starting. Key developments in the last 150 years or so have led to the rise of mass tourism. There have been technological developments in transport, in particular the appearance of air travel and charter flights. There have been changes in working practices, with workers getting paid holiday time and working shorter and more flexible hours.

In recent years we have seen the growth of the Internet and globalization making the world seem a smaller but very fascinating place. The tourism industry grows faster and faster each year. In 1950, there were 25 million international tourists’ arrivals. In 2004, the figure was 760 million, and by 2020 it is predicted to be 1.6 billion.

But what are the challenges today? The tourism industry is affected by many different things: international events, economic changes, changes in fashion. New concerns and worries appear every year, for example as people become more worried about security and international terrorism or as the value of their currency changes. But new destinations and new sources of tourists also seem to emerge every year.

Tourism survives. It is a powerful and sometimes dangerous force in the modern world. Tourism creates many good jobs and careers, but it also produces many poor and badly paid jobs. Tourism can help to protect environments and animal life, but it can also damage them. Tourism can save cultures and the local way of life, but it can also change them for the worse.

Tourism is one of the biggest industries in the world. It is perhaps also the most important.

Answer the following questions.

1. What do these numbers in paragraphs 2 and 3 refer to?

a) 1841;

b) 25 million;

c) 760 million;

d) 1.6 billion.

2. What are the four positive and four negative effects of tourism mentioned in the article?

3. Which of the key developments in tourism do you think were the most important?

4. Can you think of some recent international events that have affected the tourism industry?

 

Explain the meaning of the following words and phrases. Make up your own sentences with them.

E.g.   For the last 3 years tourism has been producing a great number of jobs.

Employ, include, a huge part of, be based on, key development, lead to the rise of, the appearance of, flexible hours, fascinating place, predict, affect, event, currency, destination, emerge, produce, damage, way of life, perhaps.  

 

TEXT 5