Ex. 3.4. Fill in the gaps with “W” (Wholesalers) or “R” (Retailers)

Top 10 Differences between __ 1_ _ and __ 2_ _

1. ___3___ buy from the manufactures and sell goods to the  ___ 4__ _.  ___ 5__ _  buy from the  ___ 6 ___  and sell goods to the consumers.

2. ___ 7 ___      usually sell on credit to the  ___ 8 ___  .  ___ 9 ___      usually sell for cash.

3. ___ 10 ___  deal in different kinds of goods, but ___ 11 ___   specialize in a particular product.

4. ___ 12 ___   buy in small quantities from the ___ 13 ___   and sell in smaller quantities to the ultimate consumers. ___ 14 ___   buy in bulk quantities from the manufacturers and sell in small quantities to the ___ 15 ___  .

5. ___ 16 ___   always deliver goods at the doorstep of the ___ 17 ___  . ___ 18 ___   usually sell at their shops and provide door delivery only at the request of the consumers.

6. ___ 19 ___   need mainly a go-down to stock the goods they handle. ___ 20 ___   need a shop or a showroom to sell.

7. ___ 21 ___   go to different places to supply. ___ 22 ___   usually sell at a particular place and sometime may have branches in other places.

8. ___ 23 ___   usually provide shopping comforts mainly to attract customers. ___ 24 ___    need not provide shopping comforts like luxurious, interiors, provision of air-condition, trolleys, etc.

9. As ___ 25 ___   specialize in a particular product, they have to necessarily convince the ___ 26 ___   about the product quality. Only then the ___ 27 ___   will place an order. As ___ 28 ___   deal in a variety of goods, they need not influence buyers and can let the buyers choose any brand of product they like.

10. As per the custom of their trade, ___ 29 ___   allow the ___ 30 ___   trade discount each time the ___ 31 ___   buy. ___ 32 ___    normally do not allow any discount to their customers. Some of them may offer cash discount to bulk buyers. Sometimes, they may offer seasonal discounts.




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